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Apple Stock Analysis Project - Research Paper Example
Author : vfunk
Pages 15 (3765 words)
Number Date Executive Summary Apple Inc. is a United States based company that designs, manufactures and sells personal computers, consumer electronics like mobile communication devices, digital music and video players and a variety of consumer software (Forbes)…
A projection of its future earnings will be made taking into account factors that affect these earnings, for example, corporate performance, the economic or political environment the company operates in and the performance of the stock within the market. The projection will look at the company’s earnings for the next three years using the last 3-4 years as a base for computation. Review of the Company and its Business For years now Apple Inc. has been synonymous to innovation and it has been named as the most innovative company in the world. From incorporation to date, Apple’s key products and services have included Macintosh computers, iPod, iPhone, iPad, Xserve and Apple TV. The company also provides a range of software like the Mac OS X, iOS operating systems and other consumer and professional software applications. (Harvard Business Review) The industry in which Apple operates in can be characterized into external features using Michael Porter’s five forces framework. Firstly, the industry has barriers to entry due to the significant capital requirements needed to enter. The degree of competition that the industry faces also limits entry of newcomers and the brand identity that each player in the industry creates bars new entrants since they would struggle for any significant market share due to their lack of any brand identity. ...