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Brand mangament - Essay Example

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Brand mangament

Latigo-S produced by Company XYZ is a dietary supplement that helps cleanse and detoxify the body from the adverse impact of internal parasites in the human body. Company XYZ does not want to compete with other renowned companies trying to promote dietary supplements even though the product it is promoting belongs to the same category. The reason is that Latigo-S is a product that is labelled dietary supplement, but unlike any other products of the same category, its main function is not to directly boost the immune system but to kill internal parasites of the human body. Company XYZ continuously conducts significant market trials for their product offering as they continue with their research strategy for ensuring a sustainable market for Latigo-S. Currently, the company is busy innovating possibility on how they could create a remarkable market for their products and they are now on the go disseminating the real knowledge concerning human internal parasites. Unlike any other companies that promote dietary supplements and educate people concerning pollutants and human nutrition, Company ZYZ together with its Latigo-S is trying to initiate educational campaign on the truth behind human internal parasites and their probable impacts on the human health. ...
While contemplating on the most essential factors that could affect the human health, Company XYZ finally embraced the fact that the human health is affected by pollutants and parasites (Spooner, 2012, p.239). It was upon the realization of this point that the company started to produce deworming products, until it came up with its very latest breakthrough, the Latigo-S. Company XYZ seeks to offer optimum health to its target customers by providing dietary supplements that could help enhance the human immune system, as its original approach. However, knowing the fact that there are other various opportunities in the same market and other relevant needs to address, the company eventually is now focusing on mass production of Latigo-S, together with its aggressive promotional strategies. This is a vital form of extending Company XYZ’s brand expertise together with the identification of brand values or position (Keller, 2003). Brand Latigo-S is a deworming product but its general label belongs to dietary supplement. Although various studies were already conducted concerning on the effectiveness of this product, Latigo-S remains to be a product labelled with “no approved therapeutic claims.” Major clients and customers who were convinced about the general therapeutic capacity of this product are continuously bringing in the word of mouth in the market, creating a positive response among other prospective customers and eventually high earning opportunity. Latigo-S is one of a kind in the market and a pioneering brand for deworming products that is labelled non-synthetic, but as a dietary supplement made of natural finest ingredients. Introduction to brand and designing a branding strategy Latigo-S as a dietary supplement is unlike any other product offerings ...Show more


Introduction to the company and the brand There are many companies today and even brands that seek to generate substantial response from specific customers or target markets. The companies and brands they produced are trying to achieve competitive advantage in order to generate specific market response…
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