The Body Shop Marketing Plan In Hull.

The Body Shop Marketing Plan In Hull. Assignment example
High school
Assignment
Marketing
Pages 10 (2510 words)
Download 0
The Body shop is one of the most reputed companies in the cosmetic industry. It has joined hands with L’Oreal recently to improve its global presence. However, some people believe that this alliance is just like the mixing of oil with water…

Introduction

Since it is a socially committed company, Body shop gives more priority to environmental protection and human right protection. Hull is one of the most heavily populated cities in England. It has a large tradition and heritage. Moreover, Hull is one of the heavily industrialized cities in England. The per capita income of people of Hull city is more than that of other people in England. Body shop has better business potentials in Hull city, especially in the coming spring season. This report discusses the marketing strategies suitable for body shop to exploit the market potentials of Hull city in the coming spring season. Background Corporate social responsibility and sustainable development are some of the popular business terms in the modern world. These terms got popularity because of the increasing awareness of the people about the protection of environment and the consequences of injudicious exploitation of natural resources. Corporates in the past heavily exploited the natural resources and hence the environment is facing huge problems now. Modern generation believe that it is the duty of the corporate companies to give something back to the communities in which they operate and to the environmental protection. ...
Download paper
Not exactly what you need?

Related papers

Marketing plan of the Apple company in United Kingdom
The plan will also accompany environmental analysis, customer and competitor analysis along side with opportunities and threats. Company and Product Review Apple is a well known company all over the world and it’s famous for its cells phones, laptops, desktop computers and innovative technology gadgets. The company sells its products all over the world. Its cell phone series known as the I Phone…
Hull City Marketing Strategy
Chocolates are commonly used in Christmas time, which presents a good opportunity for Thornton to promote their products. The company continues to adapt new strategies to meet consumer’s needs and be competitive during Christmas time in Hull. It has established various strategic plans for the business to create a competent organizational process, increase its sales and margins, incentives and…
marketing plan
The third objective is to increase customer loyalty significantly and turn at least 30 percent of its customers into repeat customer during the season. The company will use television advertisements, bill boards, and social media to market its brand to its main target market which is the young population of Hull City. The strategy of market penetration will be adopted by the company to increase…
Business plan proposal: Gardenia Online Garden Shop
There is a separate approach for the individual customer, for corporate clients and for event organizers whom the company will consider business partners in selling the products. …
THE BODY SHOP MARKETING PLAN ANALYSIS
The Body Shop mainly targets males and females of different age groups. In 2006, the ownership of Body Shop was transferred to L’Oreal, a French cosmetics company. The mission of this company is to impart self-esteem in their clients, protect the environment, be advocates against animal testing, while defending human rights, and supporting the community trade (Mennen, 2011). …
Marketing Audit on a еЈ1 shop
According to the figures released earlier this year, Poundland reported an 81.5% increase in profits from the previous year. Poundworld posted record profits of ?5.4m in on sales of ?133m. Buying from these pound points provides incredible value for money to the consumers, and with budgets stretched, it makes pound shops very preferable for them. The low prices are made possible due to low costs…
Marketing Plan
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name,…