The Body shop is one of the most reputed companies in the cosmetic industry. It has joined hands with L’Oreal recently to improve its global presence. However, some people believe that this alliance is just like the mixing of oil with water…
Since it is a socially committed company, Body shop gives more priority to environmental protection and human right protection. Hull is one of the most heavily populated cities in England. It has a large tradition and heritage. Moreover, Hull is one of the heavily industrialized cities in England. The per capita income of people of Hull city is more than that of other people in England. Body shop has better business potentials in Hull city, especially in the coming spring season. This report discusses the marketing strategies suitable for body shop to exploit the market potentials of Hull city in the coming spring season. Background Corporate social responsibility and sustainable development are some of the popular business terms in the modern world. These terms got popularity because of the increasing awareness of the people about the protection of environment and the consequences of injudicious exploitation of natural resources. Corporates in the past heavily exploited the natural resources and hence the environment is facing huge problems now. Modern generation believe that it is the duty of the corporate companies to give something back to the communities in which they operate and to the environmental protection. ...
d.). The Body Shop is the leader in cosmetic industry at present. Founded at Brighton, UK, in 1976, Body shop has expanded its wings to continents such as America, Asia and Europe. Hull is an important British market for the body shop. Hull is a city with immense heritage and people in this city give more importance to the protection of their beauty. The demand for cosmetic products is high in Hull compared to other cities in England. As in the case of many other businesses, cosmetic business depends heavily on seasonal changes. March, April and May (spring) are months with pleasant climate in Hull. During spring, people got out quite frequently and engage in so many activities including beauty care activities. With the help of suitable marketing activities, Body Shop can increase its sales in Hull city during the coming season. This paper analyses the marketing strategies required to position The Body Shop and its products during the spring in Hull. Environment analysis External and internal environments are equally important for a company like body shop to formulate effective marketing strategies. External environment has to be analysed at the macro and micro levels to get more insights into the effectiveness of the marketing strategies of Body shop. External Environment Robens (2007) pointed out that “Mergers and acquisitions are two common and prevailing means for company growth in today’s business world. They represent options that aim at a very high degree of integration, as opposed to cooperative agreements and joint ventures” (p.12). “On March 17, 2006, Body Shop announced that it had agreed to be taken over by L’Oreal in a ?652 million (US$ 1.14 billion) deal. L’Oreal offered 300 pence a ...
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16th December 2011
The stiff competition and the changing business environment have prayed a major role of determining the operations of local and international organizations. In order to be in line with the expectations of all the stakeholders, companies have emulated various strategies that are aimed at increasing the sales, maximizing the profits and increasing the shareholders returns.
Consumer behavior regarding a particular product is one of the important factors to manage the brand. So, analysis of consumers’ response on a product or brand is necessary to assess the negative side and weakness as well as positive strength of the brand.
To achieve this, the marketing department must carry out effective market researches to determine their target market and the features of the market that influence the consumption of their products. Additionally, through appropriate market researches, the commercial organization determines the appropriate ways of production thus perpetuating their profitability.
Moreover, the financial projection of the organization has been focused by considering sales forecasting and budgeting plan for three years in the global business operations.
Marketing plan is an effective set of practices of
The product strategy for this organization aims to attain consumer preference for pet therapy. Since consumers cannot be coerced to reveal their preferences, it is important for the marketing team to convince consumers that their services
As such, even though this particular form of marketing would be beneficial in generating brand recognition and interest, it will ultimately be useless unless there is a working website associated with the content
and control the success of the marketing plans include checking on the increase in twitter, Facebook, and Instagram followers and the amount of interaction on these sites to gauge if they result in augmented sales. An increased following on these sites for Facebook and twitter
uence manifests in the bottom line of the shop’s corporation tax issues and reflects on the higher cost of commodities that the consumers incur (Eastwood, Jensen & Jordon 2006 pg. 37). Even though the government lowered corporation levy to stimulate businesses, the progressing
This is common among the high end spas and salons. While these paid adverts have proved to be effective, personal contact is more important for a business that wants to retain most of its customers and also engage in viral marketing. This is a great opportunity that