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Family and Consumer Behaviour - Literature review Example
Pages 12 (3012 words)
FAMILY AND CONSUMER BEHAVIOR [Your name goes here] [Your class name goes here] [Due date of the paper] Family and Consumer Behavior 1. Introduction Consumer behavior has a direct impact on the success of any marketing campaign. It refers to the stages that a customer usually goes through while making a final decision regarding purchase of any particular product or service…
All of these factors contribute significantly in the decision-making process of a person. In this paper, we will discuss the impact of family on overall consumer behavior. “An individual’s immediate family members play an essential role in influencing his/her buying behaviour” (Management Study Guide n.d.). Family is the most important factor that affects consumer decisions (Yuvarani 2009). We will discuss different factors concerning family that may influence a person’s decision regarding purchase of a produce or a service. Different members of a family play a significant role in the purchase decision of a person. Therefore, we will discuss the role of each family representative in detail to know how he/she can make a person purchase or leave a product. The structure of the report will be such that we will start from the head of a family and will move downwards to the youngest member of the family to know the influence that each of they may have on the buying decision of a person. 2. Roles To Be Discussed There is rarely any individual who does not discuss anything with any of his/her family members before purchasing something new. ...