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Brand management: fortunate foods - Essay Example
Author : maddisonwyman
Pages 11 (2761 words)
Brand Management: Fortunate Foods BY YOU YOUR SCHOOL INFO HERE DATE HERE Brand Management: Fortunate Foods Introduction to Fortunate Foods Fortunate Foods is an SME with a business model designed to revolutionise the food procurement and consumption processes…
Not all supply chains in the grocery industry are cooperative and well-structured, thus incorporating risks into the business model including determinations of sufficient pricing structures and ensuring that distribution costs fit within the operational budget. This is not the case at Fortunate Foods, a smaller competitor for such organisations as Tesco, Asda and Sainsbury’s, offering only a single product line, produce, designed to outperform more diversified business competitors. Description of Fortunate Foods Fortunate Foods will offer top quality produce at affordable prices, a revamping of the traditional mom and pop grocery retailer that specialises only in quality agricultural products. Fortunate Foods will offer the freshest assortment of common and hard-to-find agricultural products, procured under a significant corporate social responsibility model to differentiate the business from larger competitors. Local and international growers will be targeted for contracted delivery of various fruits and vegetables, procured through responsible farming and harvesting organisations and independent grower systems. ...