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Net-a-Porter Contents Introduction 3 What are the considerations that need to underpin decisions on the pricing strategy? 3 What are the advantages and disadvantages in establishing theoutnet.com as a discounted distribution channel? 6 Net-a-Porter launched a new venture - Mr Porter – offering fashion clothing for men…
Since its launch in the year 2000, the company Net-A-Porter have been able to successfully establish itself as a premium luxury brand selling online designer fashion clothing for women. Net-A-Porter with its innovation strategy along with highly developed offering have been able to achieve huge success and had also won award for the best shop at “British Fashion Week” and the best e-retailer in “UK Fashion Export Awards.” The online fashion retailer sells more than 150 top luxury fashionable brands and offers express delivery throughout the globe and delivery the items on the same day in Manhattan and London (Net-A-Porter, “About Us”). The paper aims to discuss the case study on Net-A-Porter and answer to some of its question in relation to the brand and its strategy. Therefore below are the answers to the questions asked for in the case study “Net-a-Porter.” What are the considerations that need to underpin decisions on the pricing strategy? Pricing is one of the 4ps that a marketer needs to take into consideration before deciding on the strategy. It is an important aspect of marketing and also for branding strategy as it tends to be one of the first indicators of brand positioning for the consumers and also regarded as the most flexible Ps. ...
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