Net-a-Porter

Net-a-Porter Case Study example
Undergraduate
Case Study
Marketing
Pages 10 (2510 words)
Download 1
Net-a-Porter Contents Introduction 3 What are the considerations that need to underpin decisions on the pricing strategy? 3 What are the advantages and disadvantages in establishing theoutnet.com as a discounted distribution channel? 6 Net-a-Porter launched a new venture - Mr Porter – offering fashion clothing for men…

Introduction

Since its launch in the year 2000, the company Net-A-Porter have been able to successfully establish itself as a premium luxury brand selling online designer fashion clothing for women. Net-A-Porter with its innovation strategy along with highly developed offering have been able to achieve huge success and had also won award for the best shop at “British Fashion Week” and the best e-retailer in “UK Fashion Export Awards.” The online fashion retailer sells more than 150 top luxury fashionable brands and offers express delivery throughout the globe and delivery the items on the same day in Manhattan and London (Net-A-Porter, “About Us”). The paper aims to discuss the case study on Net-A-Porter and answer to some of its question in relation to the brand and its strategy. Therefore below are the answers to the questions asked for in the case study “Net-a-Porter.” What are the considerations that need to underpin decisions on the pricing strategy? Pricing is one of the 4ps that a marketer needs to take into consideration before deciding on the strategy. It is an important aspect of marketing and also for branding strategy as it tends to be one of the first indicators of brand positioning for the consumers and also regarded as the most flexible Ps. ...
Download paper
Not exactly what you need?

Related papers

DEVELOP A MARKETING PLAN
However, the entrance of smaller companies that offer the same diversity in design and high class quality is forcing to reinvent itself. This paper will explore the marketing opportunities it can tap in order to reinvent its image to a flexible label that is essential to every fashion genre. Situation Analysis Internal Environment One word. That’s all it takes for a person to know someone inside…
A research on the Impact of Financial Meltdown on Luxury Fashion Goods Market and the Way Forward Online Selling
It has also tried to determine the methods to expand the online sales of these products in the recessive market. Another aspect which has been studied over here is the marketing innovations and the trend associated with the fashion goods market. With the latest trend in technology impacting all sectors of the society, the brand names in luxury fashion goods market have started marketing of their…
New Media and Consumer Behaviour
This paper provides a critical discussion of how the presence of social media influences or shapes consumer behaviour with real-world examples of social media as a contemporary marketing and relationship-building tool. The dynamics of social media and consumer psychology Smith (2009) identifies that blogging, video-sharing and social networks are entering mainstream and are no longer a niche…
Marketing Management in a Global Economy
When dealing with place, the company needs to ask where the buyer will search for the product, how the client will access the correct distribution channels, if they need to use a sales force, and what the competitors do that an individual can learn. For the pricing section of the marketing mix, the company requires to determine what the product’s value is to the client. Whether there is an…
The California Wine Cluster.
Technology and innovation played a basic part in bridging the quality gap between European and California vintners (Porter 1998). Conventionally, European vintners had depended intensely on flavor (qualitative) and time-tried practices. Then later on, California winemakers started utilizing quantitative analysis to transform higher, more consistent quality of wines. Innovations rushed quickly…
Brand analysis report BONDS
However, the brand’s decision to sack Australian workers and move operations overseas has negatively affected its brand equity. In order to further enhance its brand equity, BONDS is also required to innovate further the way its competitor aussieBum is. Finally, it needs to further develop and strengthen its brand positioning rather than relying on its heritage. Customers must also be assured…
An E-fashion retailer analysis
Thereafter, fashion retailers put up images and graphics of their products online along with the prices and delivery options so that consumers can purchase their merchandise without having to visit the store physically. While the economic recession has resulted in slow growth of sales for fashion retailers, online fashion retailers are still witnessing high growth and profits. On the other hand,…