Got a tricky question? Receive an answer from students like you! Try us!

marketing analysis - Essay Example

Only on StudentShare
Author : wilbertwaters

Summary

Vodafone: an analysis of the Marketing Mix Student Number Word Count: 2,916 1.0 Introduction: The profitability of any enterprise is determined not only by uniqueness or usefulness of its product but the actual market demand that exists for them…

Extract of sample
marketing analysis

Profitable businesses have to give equal strategic importance to all these four aspects of marketing if they want to compete for a greater share in increasingly tumultuous markets. In this age of increasing and accessible media technology, the customer has become even more demanding about what they will buy or not given. There is excess information readily available to compare and contrast various business offerings and any complaint or minor discrepancy about a certain brand can be communicated to the mass marketplace very easily. In such conditions, claiming to be the best business in any sector is no small feat but Vodafone, British’s top most mobile network service provider and the world’s second biggest brand by both revenue and subscribers (intangible business, 2008, pg 10) has managed to attain and maintain this position for quite some time. Launched in 1982 as a joint venture between Racal Electronics plc's subsidiary Racal Strategic Radio Ltd along with Millicom and the Hambros Technology Trust; Vodafone Group was born as a separate brand and business in 1991 with the divergence of Racal Telecom from Racal Electronics (cellnet, 2012). ...
Download paper

Related Essays

Tata International Marketing Analysis
In developing countries like China, India, and Brazil the demand is a great demand for small cars, where the reason is that the majority of the population belongs to the mid-class and prefer small cars rather than highly expensive luxury cars (Enderwick, 2012). Similarly, the rise of oil imports in the developed countries like US has lead to higher demand for fuel efficient cars. This has somehow promoted small car models, which are highly fuel efficient and cost effective (Enderwick, 2012). This study will give a detailed analysis of Tata Motors Company in order to understand how much…
10 pages (2510 words)
Marketing Analysis Paper
The North Face in the marketing of Men’s Steep Tech Apogee jacket has exploited these two marketing strategies. The North Face products wide spread and availability in most of the shop outlets has made them realize a substantial sale and realize favorable competition against their competitors. The different Apogee jackets designs are available in most of the cloth shop outlets in towns and US cities. The products have also been distributed to other continents like Asia and Europe to make their products be global. At the same time, customers have been motivated by the direct attention that…
4 pages (1004 words)
Apple Marketing Analysis
1). Price; Apple being in a business that deals with technology and the advances that come with technology requires that it keeps up to date. But how will Apple keep up to date with changing technology and not escalate up its prices? As a marketing strategy, Apple has come up with pricing games which it has used to maintain a competitive edge in the business. To begin with, Apple has implemented the use of decoys. These are commodities presented in advance of the real commodity and their aim is to capture the attention of the consumer hence compelling the consumer to purchase commodities from…
6 pages (1506 words)
Health Care Marketing Analysis Paper
Healthcare Marketing Analysis Healthcare organizations seek the best promotion strategies for their products; this guarantees that consumers know the services offered to avoid confusion and misunderstanding from the customers (Acton, 2011). The London medical Diabetic Health Clinic facilitates patients to manage their diabetic conditions by treating them and giving the patients the essential support so that patients lead positive lives, which are fulfilling. This organization concentrates on education to patients and staff to ensure that they obtain up-to-date information, especially with…
4 pages (1004 words)
Individual Marketing Analysis Paper
Furthermore, marketing analysis plays a great role in providing reliable, precise, appropriate and current information to the management. Increase in competition and the hike in production costs because of poor decision-making calls for market analysis to provide sound information to evade poor returns. It helps marketing managers to connect various marketing variables with the environment and customers (Kotler, 2008). Failure to have relevant information, consumer’s responses cannot be predicted in a reliable and accurate manner. Marketing research involves various forms like advertising…
6 pages (1506 words)
Marketing analysis
Information provided mainly helps a firm to make decisions on fields such as purchases, expansion or contraction of work force, inventory, promotional activities and expansion of facilities among other important fields that require decision making process in an organization. From this perspective, market analysis is useful to any organization because it acts as a guide through to how activities will be carried out in the firm. Without this process of analyzing the market, a company is not in a position to make decisions and know what products to distribute in the market. It is the demand in…
6 pages (1506 words)
Marketing Analysis Report
The company offers a range of products, in the form of flight transport services to passengers worldwide, both from Canada to different parts of the world, and vice-versa. The company products solve a range of individual, organizational and societal problems, through offering schedule flights to individuals who are seeking to travel to different destinations of the world, thus solving a societal problem. It also offers other individualized services such as cargo services to individuals and organizations dealing in the cargo business (Mills, 2006). The company also offers specialized Air Canada…
3 pages (753 words)