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E-Branding:An analysis of Consumer behavior towards Apple - Dissertation Example

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E-Branding:An analysis of Consumer behavior towards Apple

Moreover, it sheds light on Apple’s strategies to affect and motivate consumer behavior in its favor. Further, based on the review, it arrives at certain Hypotheses for quantitative research and certain research questions for the qualitative research. The qualitative method used here is Netnography and it specifically analyses Apple as an E brand. Introduction About the company Apple inc., formerly known as Apple Computer inc. is one of the leading companies in the Consumer electronics market. It manufactures a wide variety of consumer electronics. The range of electronics varies from computers to IPods to earphones, which have a unique identity in the market. It is an American multinational corporation, which has its headquarters in Cupertino California. The most popular Hardware products of Apple are the Mac computers, the iPod, the iPhone and the iPad. Its software includes the OSX and iOS operating systems, the itunes media browser, the Safari Web browser and the iLife and iWork creativity and production sites. The word computer was removed from its name on January 9, 2007, which represented a shift in its focus towards consumer electronics, after iPhone was introduced in the market. ...
Thus apple computers was born. At the beginning though, the basement of Jobs’ house served as the headquarters of the company. Apple computers created their first ever computer on April 1, 1976. The first computer was released under the name of Apple computer co. The initial years The first ever personal computer of Apple included TV as a monitor or medium of display. This was a revolutionary feature in its own right and was a first of its kind. Prior to that, none of the computers used a a display. It was much faster than any such earlier machines and had a very easy startup feature due to its RAM and bootstrap coding. There was also a flexible hood, which provided a cover and an option to reveal the machine as and when required. Steve bagged the first order for this machine from a local computer shop that bought 50 machines for $50 each. Both Jobs as well as Wozniak, manufactured the machines themselves and supplied the same with sheer hard work and paying for from their own pocket. At this stage, Steve Jobs invited and convinced Ronald Wayne to join his company. This was in order to bring valueable experience into managing the company. However, the association did not last long. After Gaining a foothold in the market with Apple I and making significant profits, Apple introduced a new and advanced version of Apple II. This model became extremely popular due to its redesigned monitor interface, which handled the graphics and the colors in a much more sophisticated manner. The future endeavors of Apple required much more financial resources and thus they were looking for investors to invest in their business. The investments came from an investor named Markkula. Markkula was quite impressed with the ...Show more

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E-Branding: An analysis of Consumer behavior towards Apple Abstract The present study analyses the behavior or consumers towards Apple as a brand. The study uses both qualitative as well quantitative research methods to appraise and analyze as to how consumers perceive the brand Apple…
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