Why Obama won

Why Obama won Essay example
Undergraduate
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Marketing
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Introduction
Campaigns is all about branding and appealing to the electorates as the best candidate. Those vying for any position must always develop a winning strategy to attract voters to their side. Campaign strategies are based on what people value and what affects the people. …

Introduction

Campaign strategies are based on what people value and what affects the people. Politicians must always preach practical ideas, things that can be implemented, not ideas that are out of reach. That is where campaign strategies come in. Speaking of campaign strategies, the just concluded United States of America election was based on issues, ideas and issues that give solutions to problems that are very close to the heart of the Americans. United States of America as the most powerful country in the world would never endorse strategies that will drag them behind, strategies that do not consider gender, age, social status, race and any other issue that affect America both within and abroad. President Obama re-election bid was about how United States of America can move forward, and was strategically planned to appeal to the electorates (Americans) as the best strategy for America. President Obama re-election bid was all about issues that affect the poor and the rich, young and old, blacks and whites, educated and non-educated, gay marriage and straight marriage. Unlike President Obama, his main challenger Mitt Romney’s campaign was majorly based on Obama’s failures, what the president promised and never accomplished. Romney’s ideas were viewed as not to be “touching” the hearts of Americans. Romney was more of what will be done if he is elected and not how they will be done if elected, unlike president Obama who preach practical ideas and how they will be done. ...
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