Business strategy in a global environment: TNT Express (UK)

Business strategy in a global environment: TNT Express (UK) Essay example
Masters
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Marketing
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Name Professor Module Date Business Strategy in a Global Environment: TNT Express (UK) In the courier industry, TNT Express (from here on otherwise referred to as TNT) plays a vital role in delivering express services from business to business. TNT express handles the secure delivery of parcels, documents and freight between businesses via road and air transport…

Introduction

The paper provides a detailed analysis of the business strategy of TNT and its delivery to customers. Business Values. The values put forward by TNT support the way the organization is run since they make the basis over which TNT conducts its business (TNT, 2011). Business strategies and plans usually change according to the prevailing market situation but the core values of a business organization remain intact. The values of TNT include: i. Honesty ii. Every activity should be aimed at satisfying the customer iii. Show passion to our customers iv. Teamwork v. Evaluate success via sustainable profits vi. Work for the globe. All aspects of business strategy at TNT put emphasis on delivering or providing its customers with a ‘superior experience,’ for instance the use of complex technology to help customers keep track their deliveries. Delivery through People. In one week, TNT handles over an estimated 3.5 million deliveries globally (TNT, 2011). In Britain, it is listed as one of the top providers of the service providing its employees with care and a quality working environment. Being in an industry with huge competitors like DHL, the company has to employ a labor force that is high-skilled covering a range of functionalities, among them sales and marketing, distribution, HR, customer services, and finance. ...
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