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Strategic marketing: DELL - Term Paper Example
Pages 11 (2761 words)
Strategic Marketing: DELL Role of strategic marketing in Dell Strategic marketing plays an important role for an organisation in determining the choice of right output for bringing such outcomes that serve the needs and purpose of customers. Marketing process helps in identification, anticipation and fulfilment of the needs if the users…
In this manner, strategic marketing tends to shape the corporate strategy of organisation and providing an inducement for innovation and growth (Blythe 2000). Strategic marketing involves creation of a marketing plan for the Dell to assess its current status regarding the product, pricing, distribution and promotional strategies. Strategic marketing is undertaken by organisations for the purpose of developing business plans that aim at meeting the needs of the customer, the channel or the consumer. With the help of these business plans Dell tends to assess the needs of its customers, the competitive environment and its own competencies. Strategic marketing leads to the assessment of the relationship of Dell with the external business factors like level of competition, target market, development of sales objectives, and strategies for achievement of goals. Dell uses strategic marketing in meeting the objectives of discovering new channels, products and services for fostering growth and making its existence in the market. Strategic Marketing Process The process of strategic marketing involves a five step procedure. It involves a process of planning for the purpose of setting a clear direction and identical purpose that meets the efforts of the marketing strategy of an organisation (Stanco 1996). ...
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