Complete Marketing Plan - Research Paper Example

Only on StudentShare

Extract of sample
Complete Marketing Plan

Executive Summary Chipotle Mexican Grill Restaurant has been present in the market since 1993 and has been successfully meeting the needs and demands of its customers. It went public in 2006 when McDonald’s divested its non-core business restaurants and Chipotle was one of them. Since then, it has been following a focused marketing strategy for expanding into various regions locally and internationally. It has competitive edge in the market as it is the only company that is offering healthy and nutritious food items along with fast-casual dining experience; the main target market of the company is young generation aged in between 16-30 years who are looking for delicious meals at economical prices. Although it has successfully earned a good reputation in the market but there are many avenues that are unexploited by the company. One attractive segment is of old people aged above forty years who are looking for healthy food along with a pleasurable dining experience. The marketing plan for this target market is designed especially for Columbus, Ohio region where no fast-food restaurant is targeting this segment. In order to reach and satisfy this market, the marketing strategy along with implementation and evaluation plan is discussed so that the company can easily implement it. ...
Download paper


Marketing Plan of Chipotle Mexican Grill Restaurant in Ohio NAME: AFFILIATION: UNIVERSITY: Table of Contents Table of Contents 2 Marketing Plan of Chipotle Mexican Grill Restaurant in Ohio 3 I.Executive Summary 3 II.Situation Analysis 4 III.Market-Product Focus 6 IV.Marketing Program Strategy and Focus 7 V.Financial Projections 9 VI.Implementation Plan 10 VII.Evaluation 11 References 12 I…
Author : titusreichert

Related Essays

How to make a choice in marketing
3 pages (753 words) Essay
Marketing Plan of John Lewis
14 pages (3514 words) Research Paper
Strategic Marketing Plan
15 pages (3765 words) Essay
Marketing plan: Designated Drivers
4 pages (1004 words) Research Paper
Harley Davidson marketing plan
24 pages (6024 words) Essay
Marketing Plan
12 pages (3012 words) Essay
International Marketing Plan for Hardee's to Enter Australian Fast Food Market
16 pages (4016 words) Essay
Marketing Plan
9 pages (2259 words) Essay
Company Introduction, Market Segmentation, and Product Positioning
5 pages (1255 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!