Cheap airline services

Cheap airline services Essay example
Masters
Essay
Marketing
Pages 16 (4016 words)
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CHEAP AIRLINE SERVICES By Name Course Tutor’s Name Institution Date Table of Contents Table of Contents 2 Overview 3 Introduction 3 Literature Review 4 Strategies and Practices 5 Impact on the Market 9 Challenges 12 Methodology of the Research 12 Objectives of the study 13 Theoretical Framework 13 Research Approach 14 Research Design 15 Purpose 15 Strategy 15 Techniques and Procedures 16 Secondary Data 16 Primary Date 16 Ethical Considerations 17 Conclusion 17 Overview Cheap airline services generally imply long haul carriers that offer cheaper terms of travel as compared to the average conventional flights…

Introduction

Some of the problematic issues that attend to the introduction of the cheap airline services involve claims of hidden charges, concerns over the levels of safety and matters of comfort for these airline services. Further, in the liberalized market economy, a flight that is regarded as budget within one region may qualify as expensive in another. This is because there are no structural universal regulatory mechanisms in the global airline business, which could be relied upon for an objective and all-inclusive interpretation of the essential meaning of cheap airline services. Introduction The desire to make airline services affordable and accessible continues to attract various approaches and strategies among different companies spread in different countries across different periods. Studies show that the emergent of the low cost carriers from the mid-1990s led to significant changes in the airline industry particularly within the United States and Europe (Chandler, 2002, p. 4). The idea of cheap airline services often implies a wide range of meanings within different contexts. ...
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