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Cheap airline services - Essay Example

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Masters
Essay
Marketing
Pages 16 (4016 words)

Summary

This study explored the nature, growth, development, and challenges that attend to the cheap airlines services around the world. The study explored a range of literature that supplied crucial information on some specific aspects of trade as determined by the opportunities of the low cost carriers. …

Extract of sample
Cheap airline services

Cheap airline services generally imply long haul carriers that offer cheaper terms of travel as compared to the average conventional flights. The basic approach has often involved the elimination of certain luxuries, comforts, and services normally associated with luxury airlines. Other approaches involve the introduction of complex methods of determining the cost of travel (Bisignani, 2006, p 45). Some of the problematic issues that attend to the introduction of the cheap airline services involve claims of hidden charges, concerns over the levels of safety and matters of comfort for these airline services. Further, in the liberalized market economy, a flight that is regarded as budget within one region may qualify as expensive in another. This is because there are no structural universal regulatory mechanisms in the global airline business, which could be relied upon for an objective and all-inclusive interpretation of the essential meaning of cheap airline services.
Introduction
The desire to make airline services affordable and accessible continues to attract various approaches and strategies among different companies spread in different countries across different periods. Studies show that the emergent of the low cost carriers from the mid-1990s led to significant changes in the airline industry particularly within the United States and Europe (Chandler, 2002, p. 4). The idea of cheap airline services often implies a wide range of meanings within different contexts. Although the general idea of offering cheap airline services has some universal connotations, the various strategies employed towards this objective illustrate a highly localized application of the same in terms of the strategies, methods. ...
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