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Marketing and branding: brand Apple - Essay Example

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Marketing and branding: brand Apple

In recent statistics, Apple has been a five time consecutive award winner of being among the top marketers in the world. Their activities in the market are immense and have developed better accrual to the company (Kotler and Keller, 2009:22). This has also ensured the company develops a strong financial position as most of its products are sold in the market at a fast rate. Marketing Leader In this year, Apple has been voted as the overall winner of a survey that noted it as the best company in marketing excellence. This is an indication that the firm is still crafting better ways that will make it have a better achievement in terms of market leadership. As a matter of fact, a firm that creates unique ways of marketing its products ends up with positive results at the end of a trading year. This is the same aspect that has made Apple perform incredibly in the market, rising above other firms that have been in the business for an arguably longer time. Therefore, it is a situation that is instigated by the marketing excellence that has ensured Apple is making its best approach. Research and Development In making an immense record in the market, Apple has decided to make a change that is appreciated by the demand market. This involves offering preferred goods and products in the market. This is a situation where a service provider initiates a market research and offers customers what they need. Since the company is in need of a large market share, they have to bank on making an approach that will assist the market find what they need. For instance, when customers need a certain advanced product, a company or service provider should go to heights of ensuring the customers are given a gadget that is advanced in technology. Similarly, when a market needs gadgets that are designed in a certain shape, it is in the best take of a firm to ensure they are served with what they need. This is a drill that attracts customers and clients to a company or service provider that is consumer sensitive. As a matter of fact, consumers have a soft spot for service providers that concentrate on ensuring the clients or customers have the best. This is a practical example of what has been done by Apple, especially in the market. They design products that fit a customer’s needs and functionality (Kotler and Keller, 2009:11). As such, they base their products on customer preference. In the end, the customers are satisfied with the products that are offered. Product Differentiation As one of the basic strategies that have been used by Apple in marketing, differentiating products has made a positive impact to the firm. The firm has invested a lot of resources in ensuring its brands are widely recognized in the market. According to the best marketers in the world, a firm or a business that ensures its products are widely recognized in the market makes a better approach in ensuring its products receive a large demand. For instance, Apple has developed various products that are widely recognized in the market. Though competitors come up with products that have a resemblance, they do not influence the demand for the products that are produced by Apple. For instance, Apple has launched a variety of smart phones in the market. Though other firms have Smartphones in the market, the market demand for Apple’s products is still escalating. Market differentiation is the basic point that ...Show more

Summary

Table of Contents Table of Contents 1 Marketing Leader 2 Research and Development 2 Product Differentiation 3 Branding 6 Product Launch 7 Product Functionality 7 Marketing and Branding: Brand Apple Apple has been a remarkable performer in the market with several points made to ensure they achieve optimal sales…
Author : mkoch
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