Marketing and branding: brand Apple

Marketing and branding: brand Apple Essay example
Masters
Essay
Marketing
Pages 10 (2510 words)
Download 0
Table of Contents Table of Contents 1 Marketing Leader 2 Research and Development 2 Product Differentiation 3 Branding 6 Product Launch 7 Product Functionality 7 Marketing and Branding: Brand Apple Apple has been a remarkable performer in the market with several points made to ensure they achieve optimal sales…

Introduction

In recent statistics, Apple has been a five time consecutive award winner of being among the top marketers in the world. Their activities in the market are immense and have developed better accrual to the company (Kotler and Keller, 2009:22). This has also ensured the company develops a strong financial position as most of its products are sold in the market at a fast rate. Marketing Leader In this year, Apple has been voted as the overall winner of a survey that noted it as the best company in marketing excellence. This is an indication that the firm is still crafting better ways that will make it have a better achievement in terms of market leadership. As a matter of fact, a firm that creates unique ways of marketing its products ends up with positive results at the end of a trading year. This is the same aspect that has made Apple perform incredibly in the market, rising above other firms that have been in the business for an arguably longer time. Therefore, it is a situation that is instigated by the marketing excellence that has ensured Apple is making its best approach. Research and Development In making an immense record in the market, Apple has decided to make a change that is appreciated by the demand market. This involves offering preferred goods and products in the market. ...
Download paper
Not exactly what you need?

Related papers

Apple
Due to this reason, tablets with the facility of mobile have appeared as perfect product which can satisfy the demand of customers (Infinite Research, n.d.). The smartphone and tablet PC industry is characterised by creativity, dependability and expandability. Smartphone and tablets are highly innovative products with trendy features where numerous factors can inspire the demand of this industry…
Factors influencing the brand loyalty on Apple iPhone in the UK market
. 2.1 Apple iPhone differentiation mechanisms. 2.2 The concepts of customer satisfaction and customer attitude. 2.3 The concepts of brand trust and brand image. 2.4 Customer relationship management (CRM). 2.5 Psychographic-based market characteristics triggering brand assessment 2.6 Assessments leading to brand loyalty. 2.7 What market currently sustains brand loyalty for iPhone?. 2.8 Hypotheses.…
Marketing Strategy of Apple
Over the last decade, Apple redefined the music and cellphone business, and the entertainment and media world by introducing IPod, IPhone and IPad. With the motivation to evaluate the marketing strategy of Apple, which enabled it to bring about a turnaround, this research is being conducted. Three objectives were set in Chapter I and after extensive literature review in Chapter II, questionnaire…
Apple Marketing Analysis
1). Price; Apple being in a business that deals with technology and the advances that come with technology requires that it keeps up to date. But how will Apple keep up to date with changing technology and not escalate up its prices? As a marketing strategy, Apple has come up with pricing games which it has used to maintain a competitive edge in the business. To begin with, Apple has implemented…
Branding
The primary thing is that branding is not a straight jacketed, isolated and sterile activity that is totally severed from the nature of the product being branded, but is rather an aspect of the overall process of product designing, manufacturing and marketing (LePla & Parker 2). The primary purpose of branding is to educate the consumers regarding how a high quality and innovative product stands…
Branding,Competitive Analysis, Apple iPhone 5 and Microsoft Windows.
They also may not have the funds required to brand the firm appropriately. One common technique used is by offering dramatic discounts or free stuff. Consumers will always be attracted by these techniques, but the key is to secure them as a long-term customer once they have been hooked on the brand. Advertising also plays a key role in the branding of any small business. For a business to develop…
Brand Marketing
Moreover, it gives analysis of personality in B2B and B2C markets (Kurtz 2012) Marketing for B2C When managers market their products to the end consumer, they focus on things that would entice the consumer as an individual unlike when marketing products to other businesses or firms. Brand identity in B2C is created through a process of repetition and imagery. Products are designed in such a way…