Marketing and branding: brand Apple

Marketing and branding: brand Apple Essay example
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Table of Contents Table of Contents 1 Marketing Leader 2 Research and Development 2 Product Differentiation 3 Branding 6 Product Launch 7 Product Functionality 7 Marketing and Branding: Brand Apple Apple has been a remarkable performer in the market with several points made to ensure they achieve optimal sales.


In recent statistics, Apple has been a five time consecutive award winner of being among the top marketers in the world. Their activities in the market are immense and have developed better accrual to the company (Kotler and Keller, 2009:22). This has also ensured the company develops a strong financial position as most of its products are sold in the market at a fast rate. Marketing Leader In this year, Apple has been voted as the overall winner of a survey that noted it as the best company in marketing excellence. This is an indication that the firm is still crafting better ways that will make it have a better achievement in terms of market leadership. As a matter of fact, a firm that creates unique ways of marketing its products ends up with positive results at the end of a trading year. This is the same aspect that has made Apple perform incredibly in the market, rising above other firms that have been in the business for an arguably longer time. Therefore, it is a situation that is instigated by the marketing excellence that has ensured Apple is making its best approach. Research and Development In making an immense record in the market, Apple has decided to make a change that is appreciated by the demand market. This involves offering preferred goods and products in the market. ...
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