Service Industry in Context - T-Mobile

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Service Industry in Context - T-Mobile Table of Contents a) 3 Overview of the Company 3 Competitors 5 b) 6 Intangibility factor 6 Perishability factor 7 Variability factor 7 Inseparability factor 8 c) 9 Product 9 Place 10 Promotion 10 Price 10 d) 11 People 11 Process 12 Physical Evidence 12 e) 13 Reference 14 a) Overview of the Company T-mobile USA, Inc is the US based wireless wing of the reputed Deutsche Telekom AG, which is one of the largest telecommunication company in the globe, along with a significant global customer base of over 130 million ( - a, 2012).


As of the recent times, the company has generated revenue of around 14.8 billion by the process of handling its operations with an employee strength of over 34,500 employees (Deutsche Telecom, 2012, p. 18). The company’s planning and strategy based operations are initiated from the US based headquarters which is located in the Bellevue area in Washington. Talking in terms of customer statistics, it can be said that the company offers it product and service offerings to around 33.3 million customers in the US, by using technology platforms like the GSM, UMTS etc (t- – b, 2012). The well known and highly reputed global telecom company has a wide array of products and services that appeal to customers around the world. Talking in regards to the product portfolio offered by the globally reputed telecom company, the company manufactures and markets telecommunication devices of latest technology like the Smart phones, Windows phones as well as the smart phones of various well known global mobile companies. ...
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