E-marketing assignment on Olympics Web TV - Essay Example

Only on StudentShare

Extract of sample
E-marketing assignment on Olympics Web TV

As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes and also avoid the costly challenges that its multi-delivery competitors faced in migrating their offerings to the Web. This focused-delivery mode will result in huge savings for Olympics Web TV especially in terms of infrastructure needed to operate. Olympics Web TV could use the new computing paradigms such as cloud computing to convert capital expenditure into operating expenditure, and easily scale their offering as and when required thus maximising on investment for product innovation. As an Internet-provisioned product, Olympics Web TV will be cheap to distribute and cost comparatively less to promote in comparison to non-Internet enabled TV products.
Finally, online provisioned products have significantly less human resource requirements and less investment in physical evidence. These shall provide Olympics Web TV with huge savings as well.
Olympics Web TV weaknesses shall mainly be encountered in its marketing mix under price and processes. The greatest cost for online TV is content licensing. As a new company Olympics Web TV may not have the huge resources required to compete with incumbents in securing the lucrative Olympics licensing rights. ...Show more

Summary

In this paper we shall use the SOSTAC model to develop the marketing strategy, tactics and control for Olympics Web TV, a product that will enable UK consumers to watch the 2012 London Olympics games at any time during the day or night from an internet-enabled device…
Author : jarrod75
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"E-marketing assignment on Olympics Web TV"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing the TV product: operations and strategies
When operating in an environment which is characterised by intense competition, for a marketer to be successful in this kind of industry he needs to design an efficient and effective marketing strategy that is focused on customers. This marketing strategy should be built around the viewers basic motivations.
40 pages (10000 words) Dissertation
E-marketing
Executive Summary E-marketing is one of the methods that gained considerable attention in the business world. This is attributed to the fact that it functions than the conventional marketing methods. Despite its success in the business world, it has been faced with a number of challenges that need considerable attention.
7 pages (1750 words) Essay
E-Marketing analyzing websites
9 Navigation and Usability 9 Design Guides 9 Credibility 9 Readability of Text 10 Landing Pages 10 Part 5 - E-Business Model 10 E-Business Model 10 Customer Value 11 Revenue Stream Sources 11 Part 6 - E-Marketing Metrics 12 Site Objectives 12 Metrics 12 Part 7 - Conclusion and Outlook 12 Evaluation 12 Recommendation 13 PART 8 13 References 15 PART 1 - Overview: The Company Brief Overview: Alibaba.com Alibaba.com is an internet based business.
10 pages (2500 words) Term Paper
L'Oreal: Building its empire in Indonesia through its luxury brand, Lancme
The Republic of Indonesia has a 240.3 million strong population inhabiting numerous islands covering a total area of 2 million square kilometers. The country boasts of a literacy rate of 90.4% and is a progressive Asian economy with tremendous potential for fast moving consumer products (Web, 2011).
3 pages (750 words) Term Paper
Interactive and E-Marketing
This essay discusses the E-business that is a business which allows the customers to sell trade and barter over the Web. The company’s policy, operations, technology and ideology define its business model. Despite the fact that the company has been operating well, the trends and changes in the market has called for changes.
16 pages (4000 words) Essay
Online Bookstore E-marketing
Online Bookstore E-marketing Name: Institution: ONLINE BOOKSTORE E-MARKETING Introduction The ability for a customer to buy books online provides him/her with an ultimate personal experience. It makes it possible for anyone to procure books that are tailored to their specific interests on any day and at any time.
4 pages (1000 words) Term Paper
Marketing Assignment
Pricing is one of the elementary factors in financial modeling and one of the P’s of 4P’s of marketing mix. Price is the only element in 4P’s that is associated with revenue generation. The requirement of a consumer can be transformed into demand only if the consumer develops keenness and interest to buy a particular product.
3 pages (750 words) Assignment
Social Marketing
DTAC is Thailand’s second largest cellular phone company, which is owned by Norwegian-based company named as ‘Telenor’. Thailand is known for having its own way to respond and appreciate branding and advertising. Nike’s social marketing campaign slogan is ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011.
4 pages (1000 words) Essay
White Paper
A good communication network can give an organization an upper hand in the advertisement sector; this can either be marketing or conveying urgent information to the public. In an education institution for example, it is very useful in educating people, a good
8 pages (2000 words) Research Paper
Issues related to the establishment of the center brand Bank for Foreign Trade of Vietnam - Vietnam
A properly recognisable brand can help an organization to be defined, differentiated from the competitors and recognized easily by the customers which is critically important in creating customer base as well as sustaining the
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT