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Investigation and evaluation of the opportunities of food retailer Tesco expending into Mumbai of India - Essay Example

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Investigation and evaluation of the opportunities of food retailer Tesco expending into Mumbai of India

According to Czinkota and Ronkainen (2007) international marketing can be portrayed as a process of planning and carrying out transaction across the national boundaries, in order to create an exchange and to satisfy the needs of the organization. The forms of international marketing are generally export-import trade, wholly owned subsidiaries, joint ventures, licensing, management contracts and turnkey operations. This study aims to evaluate the opportunities of food retailer Tesco expending into Mumbai, India. In other words, the objective of the study is to uncover the opportunity for food retailer Tesco to setup its business in Mumbai. Tesco PLC, the UK based multinational general merchandise and grocery retailer is presently headquartered at Cheshunt, Hertfordshire, England (Yahoo Finance, 2012). It was founded by Jack Cohen in the year 1919. Based on its strong performance and determination, the company has been able to achieve colossal success in a short span of time. The company is considered as one of the largest retailers of the world. Tesco is the second largest retailer in terms of net profit, just after Walmart, and the third largest retailer in terms of revenue, just after Carrefour and Walmart. ...Show more


Investigate and Evaluate the Opportunities of Food Retailer Tesco Expending into Mumbai of India Table of Contents Table of Contents 2 The Analysis 3 Strategy Development 12 Implementation 15 Critical Reflection 16 References 17 Bibliography 21 The Analysis With the rapid development of information & technology, world is getting smaller day by day…
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