StudentShare solutions
Triangle menu

Business to business (marketing plan) - Essay Example

Not dowloaded yet

Extract of sample
Business to business (marketing plan)

In light of this, the company would have to put in a lot of effort in identifying where its major strengths are so as to take advantage of the potentials. In this regard, a comprehensive research and development program in the short to medium term is recommended. What is more, the company must be poised with the introduction of new strategies and competitive advantages that will not seem too familiar to end users. Once this happens, potential customers would have no justification to trade off their existing companies for the new entrant. 1 Comparison of B2B to B2C B2B has largely been used to stand for business to business marketing whiles B2C has also been used to represent business to customers marketing. A critical understanding of these forms of marketing is very importation in the creation of market of market segments for any identified setting. This is because with an understanding of which of the two works best for a given company, it becomes easier for the company to select one of the two principles in creating the segmentation (quote). Generally, B2C has larger and broader sales prospects than B2B (quote). To this extent, B2C assure larger markets than B2B. In terms of segmentation also, demographic segmentation is more favourable for B2B whiles demographic segmentation is favourable for B2C (quote). This is so because B2C deals directly with customers and so need specific characteristics of customers to undertake business. B2B, which on the other hand deal with businesses needs to target a larger geographic scope in order to achieve successful patronage. Best basis of segmentation for each NEW market As stated earlier, the B2B is more favourable with geographic segmentation whiles B2C is more suitable for demographic segmentation. For each of these new markets therefore, there is a level of basis for the selected segmentation. In the business to business marketing for instance, because the company deals directly with other businesses, it does not really have to have the specific demographic make up of the setting into consideration. Rather, it would rather have to look at the business prospect of the market and strength of competitors in the area. With the business to customer, because the customer is the direct focus, it is always virtually impossible to think of succeeding without knowing the specific demographic qualities of customers. In most instances, the demographic characteristics that are considered for the demographic segmentation include race, nationality, gender, family size, religion, education, occupation, and income. Identify target segment and its estimated value From the discussions so far, the most suitable target segment for LumiCore is the London market. This way, it is clear that business to business (B2B) has been selected over business to business (B2C). This is because business to business makes use of segments such as states, regions, nations, countries, cities and in some cases, zip codes and neighbourhoods. Judging from the fact that London in the United Kingdom is a city, it qualifies and comes under business to business marketing. With London selected as the target segment, there are several estimated values that the company can be assured of having. Because the remaining aspects of the report shall give a closer diagnosis of the London segment, not ...Show more


THE MARKETING PLAN Executive Summary The present report is mainly an outline that is made up of data used to segment two forms of market namely business to business (B2B) market and business to customer (B2C) market. Noting that each of the two markets has their own characteristics and values, the present report will help the Board of LumiCore in taking the right decision on the market segment as the report outlines marketing plan to target the chosen segment…
Author : ngislason
Business to business (marketing plan) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Business to business (marketing plan)"
with a personal 20% discount.
Grab the best paper

Related Essays

E-Marketing Business Plan
In order to make a quick market coverage and reach the online, the company will use E-marketing as its main marketing strategy. 2.0 Executive summary The purpose of this E-marketing business plan is to outline the E-marketing objectives, the target and segmentation of the brand to be launched, the product, its pricing, purchase processes, delivery and promotions.
7 pages (1750 words) Essay
Marketing Plan for a Business Plan Proposal - Entrepreneurship Course
Although, the product is designed for serving the guests at the hotels, it is important to target high end customers who aim at delighting their customers with unusual experience. The product is from Geneva, Switzerland. However, all the luxurious hotels in Switzerland can be targeted initially.
4 pages (1000 words) Essay
Entrepreneurial Marketing Business Plan
This company is one of the growing advertisement agencies which have adopted the use of video productions and internet promotional services. OZ Tube promotional materials target the young population who falls under the age bracket of 18-35. This company provides services to the tourism and hospitality industry through the two communication media.
4 pages (1000 words) Essay
E-marketing Business Plan for GlassInfinity
Specifically, this technology incorporates elements from social media, global positioning systems, and general phone and Internet functions to allow individuals to more adeptly navigate their environment directly from eye-wear. While this project was long in development and viewed as something that would only exist in a fictional future world, Google has finally developed a model to release to the public.
5 pages (1250 words) Essay
Global Business Situation and Opportunity Analysis [Marketing Plan Part 1]
With international marketing, firms became able to create newer marketing domains by discovering hidden marketing opportunities or to find and develop newer markets with highly effective marketing strategies. Almost all the Fortune 500 and most successful brands are internationally renowned and highly established for that they have reached global customers with strong mission and vision to market distinctively.
5 pages (1250 words) Essay
Prepare a business and marketing plan for a tourism,hospitality or events organisation of your choice
The meals will cater for variety of fast served high quality Italian meals and will be freshly delivered faster than any other competitor in the industry. The domestic market, in the food industry, for fast foods is large and segmented with Italian foods representing the top most choices within the market (De Thomas, 2008).
4 pages (1000 words) Essay
Marketing plan as the main part of the business strategy
Here's a closer look at putting together a marketing plan that works. The first part of the marketing plan defines your product or service and its features and benefits in detail, then shows how it is different from the competition's. The more clearly and succinctly you describe your product in your marketing plan, the better you'll communicate with your target customer.
3 pages (750 words) Essay
Create an outline e-Marketing Plan for the organisation or business division of your
In the context of e-marketing the PEST analysis has proven to be a flexible and easy to understand tool. The aim & objective of LEXUS is to reduce sales calls from $100 to $10 to $20 by using
16 pages (4000 words) Essay
Prepare a strategic marketing plan for a business of your choice.(Ideally an SME)
For formulation of strategy, strategic management and marketing frameworks such as SWOT, PEST, and Porter 5 Forces have been applied, whose outcome is evaluated and compared to the present
10 pages (2500 words) Essay
Need a marketing plan outline- daycare owner and operating business
oca Cola and Pepsi have an edge over Softer due to their financial might, and have also been in the industry for long which has enabled them to create brand awareness, thus having the biggest market share. The advantage that the company has over its competitors, and which is
5 pages (1250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation