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External and internal marketing environment analysis of Nokia - Essay Example

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Undergraduate
Essay
Marketing
Pages 10 (2510 words)

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External and Internal marketing environment analysis of Nokia Insert name (s) Course External and Internal marketing environment analysis of Nokia Introduction With a total of 122,000 employees working in more than 120 countries and annual revenue of over €38 billion, the company is currently rated as the worlds second largest phone make…

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External and internal marketing environment analysis of Nokia

Nokia is the World’s chief mobile communication company, backed by its expertise innovativeness, user friendliness and protected solutions. It’s a well known company having its massive offices worldwide. The giant company whose head quarters are in Finland has spread in various continents with a very large market share globally (Steinbock, 2001, p.375). With its simple organization mission of connecting people, the company’s primary goal is to develop excellent mobile products that will enable billions of people across the world to connect with each other through mobile communication. Currently one of the main challenges facing the company is the increasing competitive and dynamic market. Nokia has however remained as one of the leading mobile manufactures and other information and technology related software and games in east and central Europe. According to Steinbock (2010, p.304), although the giant multinational boasts of a significant global market share as well as a huge customer base in countries like United Kingdom, China, Finland, Basil, Mexico and Republic of Korea, there are still immense opportunities for growth and advancement particularly in the developing countries. ...
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