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Sustainable marketing plan for Emirates Airline - Essay Example
Pages 12 (3012 words)
Sustainable Marketing Plan for Emirates Airline Table of Contents Introduction 2 Marketing Mix 4 Hub Customer Plan 4 The Airbus Hub Enticement 7 Getting the Message Out 9 Repositioning 10 Marketing Budget and Implementation 11 Marketing Budget and Time Frame for Stage I 12 Bibliography and References 13 Introduction = 500 Emirates Airlines, based in Dubai, UAE, has grown from its first fleet of two planes, a Boeing 737 and an Airbus 300B4, in 1985 to a fleet of more than 180 aircraft in 2012…
Emirates Airlines ensures that passengers have the best experience possible while flying, no matter in which class a passenger is flying. Currently, Emirates Airlines has 1,000 flights leaving Dubai every week to six continents and nearly 40% of airline traffic in the Dubai International Airport consists of flights by Emirates Airlines out of Terminal 3. It is also the largest world-wide operator of the Airbus A380. In continuing its growth in the global airline market, a new Airbus Hub will be opening soon to accommodate Emirates’ large fleet of Airbus planes. The Hub will contain shopping and dining areas, first class and business class lounges that lead right on to the planes, and a first-class hotel with both four-star and five-star rooms for overnight accommodations (Emirates Global, 2012). Fig. 1(Emirates Airbus Hub, 2012) In September 2012, Qantas of Australia signed an agreement with Emirates for joint use of the new hub in Dubai, thus opening up new markets for both companies. ...