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Business plan proposal: Gardenia Online Garden Shop - Term Paper Example
The owners believe that there is an opportunity to use technology to make it simple for the public to easily purchase garden plants and flower arrangements, with options for delivery and other value added services.
There is a separate approach for the individual customer, for corporate clients and for event organizers whom the company will consider business partners in selling the products.
Gardenia will differ from traditional florists and garden shops because it aims to cultivate personal relationships through the use of technology and marketing, offering gift programs and providing excellent customer service. For the individual customer, flexible delivery options shall be offered to entice them to pre order and schedule arrangements for particular period. For the group customers, its in house stylists will also act as their partners in making their corporate and event requirements a success.
Gardenia’s product proposition is all about style, convenience and personal approach to the service.
II. INDUSTRY, TARGET CUSTOMER AND COMPETITOR ANALYSIS
Floral arrangement and styling is a thriving business in Doha, Qatar. There are a handful of garden shops having physical stores that offer the same product to individual and group customers. However, the concept of having online garden shopss is relatively new to the city. On the Google search engine, www.qatarflowers.com top the search list, followed by www.floraqueen.com. ...