International Marketing - Essay Example

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International Marketing

It also ensures that companies market their products abroad to avoid oversaturation of domestic markets. It is also known as global marketing (Bradley 2005). It applies such policies in other countries with the aim of marketing business and its products. With the increase in the use of international marketing in the globe today, it is essential to understand it in depth. It is also necessary to understand policies that international marketing applies to. Some of the policies that this strategies uses include marketing mix, entry mode selection and others. They all aim at competing in the market abroad. The process of internationalization describes the intersection of international marketing and global marketing. Some scholars view international marketing as an extension of exporting products to other countries outside the home country (Doole & Lowe 2008). The paper analyzes international marketing and global marketing together with their impacts on a certain brand in a business. Global marketing entails marketing products on a global scale and adoption of similar standards. These standards relate to global marketing. It also entails adopting similar global brand image for the company’s product. ...
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Name…………………………………………………………………………….xxxxxx Institution……………………………………………………………………….xxxxxx Course……………………………………………………………………………xxxxx Professor………………………………………………………………………….xxxxx @2012 International marketing It deals with marketing companies and organizations across the national boarders…
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