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Case Analysis of Tata Motors
Pages 10 (2510 words)
Case Analysis Tata Motors Table of Contents Introduction 3 Main Reasons for Tata Motors entering the ultra-low-cost car market 3 Competitive Advantages of Nano in developing Markets 5 Screening criteria for IMS process of Tata Nano 8 Regions and countries where Nano should enter 10 Conclusion 10 References 12 Introduction Indian automobile giant Tata Motors is one of the most important companies among the 98 companies that comprise the famous Tata group.
It was a very conscious effort considering the situation of global car market and the company’s competitive advantages. Nano has been marketed as the “World’s Cheapest Car” and the company has adopted a very unique development and business model for this special child of it. One of the most important advantages that the company enjoys is that it has more than enough knowledge about its home market i.e. India, its competitors and its suppliers. Tata Motors and its chairman Ratan Tata want Nano to create same magic that Mini did in Britain and Beetle did in Germany. Furthermore, the company and its visionary management could foresee the future of global car market which is expected to be very much dominated by the low-cost as well as ultra-low-cost cars. This paper includes the answers of four questions that are based on a case of Tata Motors and its Nano. The paper aims to discuss the reasons behind the Tata Motors’ decision to enter the market of ultra-low-cost cars, competitive advantages of Tata Motors as well as Nano, probable screening criteria for the Nano’s IMS process and the potential market for Nano beyond India and China. ...
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