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Digital Marketing: The Importance of Social Media - Essay Example

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Social media marketing has become an important strategy for promoting businesses and products. Many companies are increasingly adapting to the social media, especially in the wake of the current technology revolution in the world. …

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Digital Marketing: The Importance of Social Media

Social media marketing has become an important strategy for promoting businesses and products. Many companies are increasingly adapting to the social media, especially in the wake of the current technology revolution in the world. The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base and prospects. Social media is developing at a rapid pace due to the integration of new technologies into human culture. This paper explores the impact of social media, and how it can be transformed into an imperative marketing platform. The rapid development of Internet-based social networking sites has been triggered by the proliferation of portable Internet-enabled gadgets like mobile phones, tablet computers, and laptop computers. These tools offer social marketing teams and organizations immense potential for interacting with consumers in exceptionally new ways. These new technologies have provided better communication platforms, and as such can make marketing initiatives easier and cost-effective (Anjun, 2011). Notably, the likelihood of developing a closer engagement with the customers; improved interaction with customers; and “place-based” interaction tools and messaging has been made viable due to the rapid growth and use of social media. This paper explores the role of information in utilising social media to help in developing a competitive advantage and marketing strategy. ...
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