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Case study of Tata Cross Culture analysis - Essay Example
Author : graciehuels
Pages 10 (2510 words)
Case Study of Tata Cross Culture Analysis Case Study of Tata Cross Culture Analysis Introduction Among various cars, the one which had been in news for a many years was the “Tata Nano.” The person whose efforts brought this model was Mr…
Since being advertised in strongly positive terms as cheapest car of the world, it has been the idle gossip around the world (Stokes, Wilson, & Mador, 2010). Significant people of large organisations have been driving in by numbers only to take a look at the most outstanding work of creative engineering in the shape of “Tata Nano.” Nano is a new form of cars of this century which represents a philosophy of an investor who deliberately decided to go against the prevailing wisdom of other investors of lighter, smaller, cheaper and signify a new age in cheap private transportation and with a possibility of becoming actual, "worldwide deadlock." The word "Nano" is derived from the Greek word ‘Nanos’ which means "small" in the Indic language spoken by the people of India who live in Gujarat in western India which is also the language of the Tata Group’s founders (Stokes, Wilson, & Mador, 2010). In 2003, under the Chairmanship of Mr. Ratan Tata, the project to manufacture a car while keeping the price to one Lac rupees was started. The main aim of this “Tata Nano plan” was the demand and requirement of many families of India who could not afford 4 wheel cars instead utilized Motorbikes and bicycles for the purpose, and was grounded on the successful project of low cost four wheeled “Ace truck” by the company in May 2005 (Boone & Kurtz, 2011). Company’s Profile In 1945, Tata Motors was established. ...
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