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The advertising of condoms
Pages 22 (5522 words)
The UK sexual health has been deteriorating while the sexually transmitted infections (STI) have been increasing. Contraceptives are promoted to either prevent pregnancy or prevent STIs. There has been stagnation in volume condom sales. Earlier the emphasis for condom was on men but now on women too…
Condom and pills are equally popular as methods of contraception as per data collected by the Office for National Statistics (Daily Mail, 2009). This was the outcome of a £5.2 million campaign by the Department of Health conducted with the view of getting more women to carry condoms. Even in developing countries like Thailand condoms are 90% effective in preventing HIV transmission (Hearst & Chen, 2004). However, in countries such as Botswana and Cameroon the sale of condom rose but so did the incidences of HJIV transmission, thereby suggesting that condom use does not reduce HIV and AIDS transmission. No details were available of who used the condoms. Thus condom use might be high among the general public and low among those in high risk.
Again, inconsistent use leads to higher risk of HIV transmission. Condom promotion can be successful among commercial sex workers although promoting its use to the general public is difficult. Several condom-promoting strategies have been employed such as free distribution among sex workers and lowering prices but the most successful strategy has been social marketing. In Uganda use of condom was very low until social marketing began in 1990s. The developed and the developing countries had the same response to the promotion of condoms – it would encourage sexual activity with condoms rather than encourage abstinence. This attitude affects advertisement design in this sector. ...
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