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The advertising of condoms
Pages 22 (5522 words)
1. Introduction The UK sexual health has been deteriorating while the sexually transmitted infections (STI) have been increasing (Mintel, 2008). Contraceptives are promoted to either prevent pregnancy or prevent STIs. There has been stagnation in volume condom sales.
It is believed that the word CONDOM is a blend of the French word CONtraceptif and DOMicile meaning “home contraceptive” (AskDefine, n.d.). Some others believe that it is derived from the Italian word guanto which means glove. Condoms are waterproof, elastic and durable and have been in existence for over 500 years. Generally condoms imply male condoms but female condoms are also available known as “femidoms”. Condom and pills are equally popular as methods of contraception as per data collected by the Office for National Statistics (Daily Mail, 2009). This was the outcome of a ?5.2 million campaign by the Department of Health conducted with the view of getting more women to carry condoms. Even in developing countries like Thailand condoms are 90% effective in preventing HIV transmission (Hearst & Chen, 2004). However, in countries such as Botswana and Cameroon the sale of condom rose but so did the incidences of HJIV transmission, thereby suggesting that condom use does not reduce HIV and AIDS transmission. No details were available of who used the condoms. Thus condom use might be high among the general public and low among those in high risk. Again, inconsistent use leads to higher risk of HIV transmission. Condom promotion can be successful among commercial sex workers although promoting its use to the general public is difficult. ...
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