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Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell
Pages 11 (2761 words)
Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell Executive Summary The project talks about the integrated marketing communications of two well known brands Apple and Dell. Both the brads have made extensive use of the media to promote its product and brand and with effective marketing communication have been able to achieve the desired position.
Finally a set of recommendation has been provide to Dell to make it achieve it the desired market position and compete with brands like HP and Apple. Contents Executive Summary 2 Contents 3 Introduction 4 Market Review 5 Literature Review 8 Critical Analysis and Discussion 10 Conclusions and Recommendation 13 14 14 Reference 15 Introduction Marketing communication is one of the most important tools used by organisations in promoting its product to the target customers. All firms tend to employ marketing communication to a certain degree as per the requirements and can be directed towards the consumers in day to day consumption activities or even on the customers of other business. Organisations over the years have handled sales promotion, advertising, point of purchase and other forms of communication as separate practise as different units in organisation tends to specialise in various aspect of marketing communication like advertising or public relation or promotion and others. Marketing is all about satisfying the needs and demand of the customers but the real key with respect to IMC is controlling and influencing the messages sent by to the target market. ...
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