Marketing - Essay Example

Only on StudentShare

Extract of sample
Marketing

The headquarters of the country is California United States, but HP operates its business around the world. HP was founded in 1939 by Bill Hewlett and David Packard. HP offers wide range of products such as laptops, printers, inks, toners, PCs, etc. HP launched its first inkjet and laser printers in the year 1984. However, these printers were specifically designed for the desktops. In the 90s, HP decided to enter the printer market with range of high quality and innovative printers. Now HP is among the top players in the printer industry. Companies are coming forward to invest their earning in planting more trees, reducing pollution and chemical wastes and gases. They are also bringing out several new eco-friendly and technologically improved products by using 100 % recyclable materials. In this study we would recommend a new product idea HP to introduce an eco-friendly technology in the printer which involves reprinting of the same paper by erasing its ink. This would not only give HP an edge over its competitors, but also make it a market leader from a major player. New Product HP can introduce a green or eco-friendly printer which would reduce the wastage and usage of paper. In this manner it would also assist in saving natural resources like trees and water. ...Show more

Summary

Marketing Table of Contents Introduction 3 New Product 3 Target Market 4 Brand Positioning 5 Marketing Mix 6 Conclusion 10 References 11 Introduction This report aims at introducing a new product idea, developing its marketing strategy and analysing the marketing ingredients required to make the new idea a success…
Author : hkassulke
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Planning on Portakabin
Answer No. 1 Portakabin Limited is an important member of Shepherd Group in the United Kingdom (UK) that has specialty in modular building production. Initially, it was serving customers of construction industry by developing attractive buildings but as the demand of its target market changed, they decided to expand into development of offices, hospitals and schools (The Times 100, 2011).
20 pages (5000 words) Assignment
Marketing
Moreover, it was in my personal capacities that I observed the greatest changes. I tend to move towards courses that introduce me to new concepts and force me to re-examine any old beliefs that may not be authentic. This is why the course on financial service marketing was so intellectually stimulating for me.
8 pages (2000 words) Essay
Marketing
MARKETING . Marketing Effective Positioning Is Vital Element of International Brand Strategy According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of international brand.
5 pages (1250 words) Essay
Marketing
The higher the sales of a company, the higher the revenue accrued. The process of moving the goods from the production to the hands of the customer is called marketing. However, marketing does not apply to the sale of goods alone. Services offering firm s and individuals also need to create an awareness of the type of services that they offer, which is referred to as marketing.
6 pages (1500 words) Research Paper
Marketing
Case study Name: Institution: Introduction Marketing is a management process that deals with the production promotion. The process entails carrying out effective market research in order to identify the market demands and therefore develop products and services that best address the customer issues.
2 pages (500 words) Essay
Marketing
The role of marketing in effective implementation of strategic planning process is determined by how different types of marketing organizations, programs and policies work better under different strategies. Different strategies of a business are accompanied by functional policies and competitive devices such as customer service, advertising and product quality (Dodds, B.
4 pages (1000 words) Essay
Marketing
Like marketing strategy, the company strategy must also be customer oriented to ensure improved company-customer relation hence improved profits. Strategic planning contemplates the current available decision choices and their future impacts on the business.
4 pages (1000 words) Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
Reflective log of report
The first entrepreneurial marketing competency is judgment competency, which is especially important in the decision-making stage of entrepreneurial marketing. Personal
4 pages (1000 words) Outline
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT