Pricing strategies of Amazon - Essay Example

Only on StudentShare

Extract of sample
Pricing strategies of Amazon

231). The most important factor to consider is the pricing of a product, as it is from this that the company will be viewed by the other entities in the industry and also potential customers. In achieving this, companies in general consider three main factors in coming up with viable pricing strategies that ensure their overall success. These are in terms of their basis of laying emphasis. There are the cost-based pricing strategies, which focus on a means of determining prices through incorporation of profit essentials in the product (Cryns 2002, p. 120). Moreover, there is the pricing based on customer observation whereby a business entity considers the best price that could fit accordingly to the customer base of that product. In addition, there is the pricing based on competitor substitutes, which considers competitor pricing to come up with prices that would most likely put a business at a better position for proper and advantageous competition. While these are the main pricing criteria that most companies consider prior to formulating a viable strategy, other entities such as Amazon maximize on their potential in regards to formulating their pricing strategies (Wuebker 2008, p. 111). ...Show more

Summary

Pricing Strategies of Amazon Name: Instructor: Task: Date: Pricing Strategies of Amazon In the business world of corporate entities, varieties of factors have to be considered in order to ensure unrivalled success. Companies and business entities are always formulating ideas and strategies that eventually ensure the success of the products, merchandise or the services that they offer…
Author : smithamproviden
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Pricing strategies of Amazon"
with a personal 20% discount.
Grab the best paper

Related Essays

Amazon
Amazon is one of those companies that were launched prior to the so called internet bubble and it has been able to maintain its position till today. The brand name of the company is the biggest asset the company has got. It is extremely famous in the internet circles and the young generation is completely aware of the brand name of Amazon.
12 pages (3000 words) Essay
The Pricing Strategies and Programs of Etisalat
The Pricing Strategies and Programs of Etisalat Background on Etisalat Etisalat is a telecommunications company headquartered in the United Arab Emirates. It was founded in 1976 under the name Emirates Telecommunications Corporation, a joint-stock venture between various Emirates partners and a once-large British company called International Aeradio Limited.
9 pages (2250 words) Essay
Pricing - New Product Development
In long-term goals, the primary objective is to initiate a marketing mix strategy with a right set price for effective product development. Market promotion is a secondary stage, which would be possible if a pricing strategy is there to meet it adequately.
14 pages (3500 words) Essay
Four P's Product: Promotional and Pricing Strategies
As of 2011, KFC has its presence in more than 110 countries all over the world, most of which are franchised business (Lamb, Hair & McDaniel, 2011). This paper is an attempt to explore the marketing mix that is product, price, place, and promotion strategies used by KFC.
6 pages (1500 words) Term Paper
Amazon (Kindle Fire)
This has presented the customers with the best deal for the tablet as compared to other companies dealing in the same commodity. Therefore, it has become evident that Kind Fire is willing to compete with the rest of firms that produce similar products, for instance Apple that produces the iPad.
8 pages (2000 words) Research Paper
Business Model Canvas Report: Case of Google corporation
The paper throws light on Google Corporation that provides a variety of services such as browsing, advertising, and chatting. The selection is almost endless. Through the notion of customer segments a company can identify its favorable and more likely customers who desire to utilize its services. Google Company divided its customers into two main categories: regular internet users and the business sector.
13 pages (3250 words) Essay
Product Development and Pricing Strategies
Marketing is the process of developing and implementing the idea of pricing, promotion and distribution of products and services such that they create exchanges that generates satisfaction in the objective of the organization and individual (Ferrell and Hartline, 2010).
11 pages (2750 words) Assignment
Pricing Strategies of Tiger Airways.
Tiger Airways was incorporated in 2003 and started its full operations in 2005. It operates flights in more than eight countries and its flights ply more than nineteen destinations (Chitty, 2011). Tiger Airways is actually made up of a group of airlines that are largely specialize in passenger transportation.
8 pages (2000 words) Research Paper
Brand Equity
Brand equity refers to the positive image and pleasant associations that a particular brand has in the mind of the consumer. Brand equity is a measure of brand loyalty, which in turn is caused by quality and consistency in product or service
2 pages (500 words) Essay
Is digital marketing a force for good or evil? Use academic references and practical examples to critically address this question.
The marketers are faced with the challenges of having to adapt quickly to the vast explosion of the digital marketing. Digital marketing is the
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT