Social Media/ Social Network

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Dissertation Topic: Social Media/Social Network Executive Summary The paper focuses on understanding the competitive advantages gained by fast-food restaurants through the use of social networking activities in the form of growth in market shares and revenue margins and as well as relating to development of relationship with the consumers and other stakeholders.


The paper in a more focused fashion works to understand the social networking activities carried out by McDonald’s and how the company aimed at gaining needed competitive advantage relating to its competitors. In that both theoretical or secondary and primary analysis would be conducted in the form of taking interviews to gain a holistic understanding of the same. Needful inferences are gained from the analysis conducted to comment on the effectiveness of the social networking platform of McDonald’s to gain a global competitive advantage. ...
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