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Social Media/ Social Network - Dissertation Example

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Social Media/ Social Network

The paper in a more focused fashion works to understand the social networking activities carried out by McDonald’s and how the company aimed at gaining needed competitive advantage relating to its competitors. In that both theoretical or secondary and primary analysis would be conducted in the form of taking interviews to gain a holistic understanding of the same. Needful inferences are gained from the analysis conducted to comment on the effectiveness of the social networking platform of McDonald’s to gain a global competitive advantage. ...
It has been easier for people to share about their most activity to their friends, family and relatives. Therefore, they shares important and special activities daily through Facebook updates and Tweets (Maranto & Barton, 2009, p.39). Tweeting or Facebook updating by a person after having food from a multinational fast food brand like McDonald indicates that the person visit there three, four or five times in a week. This type of information sharing in social networking sites not only spreads among all the friends and followers of a person but also it stimulate the desire of a few percentages of people in the total network for having food from the same fast food chain. It is an effective promotion of the food brands done by the customers only and it has major positive impact on the business. Aims and Objectives This study is about social media and social marketing. Objective of the study is to identify the impact of social networking on fast food business. It can be elaborated as how the leading fast food brands use social network as efficient medium of marketing of their brands and can maximize their competitive advantage. Social media marketing has been an emerging trend among the fast food companies because customers of these brands often share their feedback in their social network. Therefore, this study will identify whether use of internet network as a platform of promotion leads to higher competitive advantage. Research Statement The research paper focuses on evaluating in how the restaurant and fast-food companies operating worldwide tend to gain in on competitive advantage through the use of social networking tools. In that the paper explicitly would focus on the social media marketing ...Show more


Dissertation Topic: Social Media/Social Network Executive Summary The paper focuses on understanding the competitive advantages gained by fast-food restaurants through the use of social networking activities in the form of growth in market shares and revenue margins and as well as relating to development of relationship with the consumers and other stakeholders…
Author : walkerearnestin
Social Media/ Social Network essay example
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