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Creating a new business venture - Essay Example

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Undergraduate
Author : rjones
Essay
Marketing
Pages 10 (2510 words)

Summary

Tye Accarpio Healthcare Marketing HSA3160 Introduction Creating a new business venture is a process which involves a lot of steps which need to be carefully taken into consideration. The success of the new business venture mainly depends on the quality of the business plan used by the entrepreneur…

Extract of sample
Creating a new business venture

This mission is ideal since it seeks to consolidate the company’s commitment to provide quality transport services to different targeted customers in the healthcare sector. Vision To be the market leader in the transport sector where the company seeks to cater for the interests of different customers in need of healthcare related transport services. Brief description of your organization Accarpio Transport’s business model is based on the notion of establishing a company that will specifically offer transportation services for those in need. The company will target different categories of people in its operations as shown below. Transportation of those in wheelchairs, those who use walkers, and those who can walk. Priced reasonable so anyone that needs our services can have them. The strategy of offering reasonable prices is specifically designed to attract as many customers as possible since there are also other actors in this particular sector of business. This strategy will help the company to gain a competitive advantage in its operations which is the essence of any business venture (Strydom, 84). Brief historical review Accarpio Transport The business model of the company is unique in that it seeks to offer transportation services that are not provided by most ambulance companies. ...
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