This mission is ideal since it seeks to consolidate the company’s commitment to provide quality transport services to different targeted customers in the healthcare sector. Vision To be the market leader in the transport sector where the company seeks to cater for the interests of different customers in need of healthcare related transport services. Brief description of your organization Accarpio Transport’s business model is based on the notion of establishing a company that will specifically offer transportation services for those in need. The company will target different categories of people in its operations as shown below. Transportation of those in wheelchairs, those who use walkers, and those who can walk. Priced reasonable so anyone that needs our services can have them. The strategy of offering reasonable prices is specifically designed to attract as many customers as possible since there are also other actors in this particular sector of business. This strategy will help the company to gain a competitive advantage in its operations which is the essence of any business venture (Strydom, 84). Brief historical review Accarpio Transport The business model of the company is unique in that it seeks to offer transportation services that are not provided by most ambulance companies. Most ambulance services are primarily concerned with offering services to patients who want to be taken to the hospital from their respective homes. Some of the service providers only provide transportation to doctors who have appointments. However, Accarpio Transport will provide transport to people who want to perform different errands such as going to the grocery stores or shopping malls, visiting friends or any other errands such as going to the park for refreshment. Current Marketing Situation Market overview The company intends to prioritize various trends that will give it a competitive advantage over other actors in the transport industry. For instance, the company seeks to offer consistent transport services to all clients. It intends to fulfill all their interests and needs so as to create loyalty among them. The company also seeks to harness the philosophy that no transportation job is too small in its operations since it is designed to cater for different types of customers. Market segmentation In theory, market segmentation is described as the process of dividing a heterogeneous market into smaller segments of people who have similar interests (Kotler, 87). In this particular case, geo-demographic segmentation will be used by the company. Geo-demographic segmentation is loosely defined as the process of identifying groups of people in a certain area who have similar demographic characteristics such as age, gender as well as lifestyle (Kotler,88). For instance, people living in the same geographical location may share similar interests such as the use of the same transport services as well as their interests towards different market offerings. In this case, Accarpio transport will target individuals interested in carrying out their personal errands such as visiting the hospitals. The company will also target patients intending to use transport to different places such as shops for their personal business. Target market The company will mainly target hospitals and it will offer transport to people visiting patients or carrying out any other business. The company wil
Tye Accarpio Healthcare Marketing HSA3160 Introduction Creating a new business venture is a process which involves a lot of steps which need to be carefully taken into consideration. The success of the new business venture mainly depends on the quality of the business plan used by the entrepreneur…
In order to effectively take advantage of the new business opportunities as well as to better understand the dynamics of the business, it is really critical that the entrepreneurs must develop certain set of skills. Apart from this, it is also important to understand that in order to become successful it is important that the entrepreneur must develop a certain mindset.
This paper therefore highlighted some of the important requirements which new entrepreneurs must have in order to successfully present the new opportunity. A complete scanning of the external environment and how it can actually help generate the new opportunities is also presented.
Rational decisions therefore directly and indirectly allow the organizations to utilize their resources in most optimal manner and hence achieve the better efficiency and long term competitiveness in order to survive in the market.
.5.People 15 6.1.6.Process 15 6.1.7.Physical Evidence 16 7.Conclusion and Recommendations 16 Reference 18 1. Introduction Starting a venture is much challenging task than the managing the established business. The success rate of new business is very low in the prevailing competitive age.
In such context, the researcher will shed light on entrepreneurship literature and highlight the lived experience of entrepreneurs. The researcher will use phenomenological lenses to view the research problems hence; nature of this paper will be more philosophical rather than definitive.
According to Stevenson (1983) following is the technical definition of entrepreneurship: "Entrepreneurship is the action taken in search of opportunity that creates resources beyond the control situations". (Stevenson, 1983) This definition elucidates entrepreneurship in the light of three approaches.
ll business environment that helps them to reach and penetrate the market but despite their crucial significance, they have often not been made the headlines despite carrying significant risk and considerable number of failures. (Osborn, 1951).
Small businesses are largely run
the validity and implications feasibility of idea and to analyze that either the thought can be turned into valuable opportunity; in order to attain this objective it is important to realize existing market, financial, competition and personal issues. for the successful
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