Samsung Electronics

Masters
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Marketing
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Business Analysis of Samsung Electronics Name of Course Your Name Your University Introduction Samsung is one of the world’s most popular consumer electronics companies. Samsung is a Korean company and it operates its major outlets in the United States and its central market is in the United States…

Introduction

Samsung specializes in mobile phones, tablets, televisions, DVD players, home theaters, digital cameras and other household appliances like washing machines, dishwashers and the like. Samsung focuses on innovation and it promotes its services through various global ventures and entities that are formed for such purposes. Samsung Electronics is a subsidiary of Samsung Group. According to the Financial times, Samsung Group was the world’s largest technological company in terms of revenue between 2009 and 2012 (Jung-a and Oliver, 2012). As of today, December 13, the stock value of Samsung Group on the Seoul Stock Exchange is KRW: 1,533,000 which is approximately $1,423 (Reuters, 2012). This is an appreciation over the previous trading periods which are shown in the chart below: Figure 1: Samsung Stock Levels between July 2012 and December 2012 [Source, Samsung Website] From the stocks levels identified above, Samsung is doing well in the field of business and it has commendable efforts and results from its operations. The company is a leading firm in the consumer electronics industry and it continues to improve its services and offerings to consumers in different parts of the world. Samsung is represented in 61 countries around the world and it employs 221,000 people (Samsung Values and Conduct, 2012). ...
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