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International Marketing - Essay Example
Author : lambertconsidin
Pages 11 (2761 words)
“International Marketing” [University] [Instructor Name] FedEx Overview of the Company FedEx Corporation which was known primarily as FDX Corporation was started in America as a global courier service with its headquarters in Memphis, Tennessee…
In 2000, FedEx came about and a proper functional team was made, even of its subsidiaries. In 2004, FedEx also acquired Kinko’s Inc in order to expand itself in the general public. (Pride, et al., 2011) A few of the services FedEx offers are as follows: FedEx Ground FedEx Express FedEx SmartPost FedEx Freight FedEx Custom Critical FedEx Trade Networks FedEx Corporate Services FedEx Supply Chain Services FedEx Tech Connect FedEx Office All these services aren’t offered in all areas however the majority are. FedEx competitors include ARAMEX, BAX Global, DHL Express, United Parcel Service and many others. (Gilbert, 2012) FedEx China and globalization impact on the industry Over 400 cities in China are reached by FedEx in the present day. FedEx provides businesses and customers both a chance to explore their portfolio of services such as e-commerce, business services and transportation. They offer integrated applications for businesses as well with the help of operating companies. They also have the mark of a good company with honest and admirable employees and it has been focused on safety, ethics and the professional standards that need to be met to cater to the community and its customers. A Chinese retailer was finding it difficult to provide the customers with a fitting room experience in case they shopped online. ...