Marketing strategy of Pacific Coffee Company (Hong Kong) - Essay Example

Only on StudentShare

Extract of sample
Marketing strategy of Pacific Coffee Company (Hong Kong)

Coffee retail business is the most flourishing business in the economic recession. With every business facing difficulties in operations, coffee retail business enjoys growth. One such company is Pacific Coffee Company; subsidiary of China Resources Enterprise ltd. Due to the rapid growth of coffee consumption in the mainland China, the company has decided to blanket the market with company’s coffeehouses.
It was found that the marketing strategies of the company were to some extent focused on becoming the largest retail of coffee provider and to attract the customers towards the company’s products. By this it was concluded that marketing strategy can play an essential role in the success of the company and to do so effective and efficient marketing strategies are required for the company to live up to their dreams.
Some recommended strategies for the company were to enhance the implementation of technology into the business operations, expansion into new markets, diversification of the products, collaboration with banks, colleges and companies to allow selling of company’s products in their premises, promotional strategies, shifting the focus from retail business to under-serviced sectors, additional value creation and last but not the least online pre-ordering of the coffee to reduce the waiting time of the customers.
By implementing above mentioned marketing strategies the company would have a competitive edge over the other players in the market. ...Show more

Summary

In this report, marketing strategies of PCC would be assessed along with the value creation process of the company. The research would also highlight the key strengths and weaknesses of the company’s marketing strategies to provide significant information to the readers. …
Author : solon94
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing strategy of Pacific Coffee Company (Hong Kong)"
with a personal 20% discount.
Grab the best paper

Related Essays

Nando's Opening Restaurant in Hong Kong - Business Plan
Nando’s Opening Restaurant in Hong Kong - Business Plan. Nando's is an off-the-cuff dining restaurant clutch initiating from South Africa with a Mozambican/Portuguese ambience. Created in 1987, Nando's functions in thirty countries through 950 branches on five continents. Nando's specifies in chicken foodstuff with one or the other lemon and herb, medium, hot or extra hot ‘Peri-Peri marinades’(accurately famous as Galinha a Africana).
12 pages (3000 words) Essay
Marketing an Australian wine to Hong Kong wine market

This research will begin with the statement that before drawing up the marketing plan it is essential to evaluate the external environment in which Brown Brothers proposes to introduce its wine products. The external environmental analysis of Hong Kong suggests that the market has high growth potential.

11 pages (2750 words) Essay
Company Analysis: Starbacks Coffee
This paper gives a critical analysis of Starbuck Coffee including though the SWOT and PEST analysis models to determine the basis for its growing success. The organizational culture of the company has also been discussed in this paper in relation to its impact on the business activities.
8 pages (2000 words) Essay
Hong Kong Market
This study looks into marketing as a daily activity is perceived to constitute all processes that are concerned with activities of conception, pricing, promotion, and distribution of ideas, goods, and services. Here, the paramount aim is to create exchange that is satisfactory to individual and organizational objectives.
9 pages (2250 words) Essay
Trade patterns in China and Hong Kong
Not every country is self-sufficient in producing everything that its population needs. Every good has its opportunity cost, which is the cost of that good in terms of any other good or service that would other have been produced. Each country thus produces the goods which have lower opportunity cost as compared to other goods and hence trade with other countries for goods that bears high cost of production for the country.
4 pages (1000 words) Research Paper
Kudler Fine Foods. Factors For Marketing Communication Plan.
Factors for marketing communication plan. Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal.
2 pages (500 words) Essay
Marketing an Australian Wine to Hong Kong Wine Market
The per capita wine consumption of Hong Kong legal drinkers is an average of 3.3 liters which is higher than Japan (2.3 liters) and Singapore (1.9 liters) (Suen, 2009). Hong Kong wine consumption is expected to reach 4.2 liters by 2012. Despite financial tsunami, the development of Hong Kong wine market has high growth potential.
8 pages (2000 words) Essay
Marketing Simulation Report for the Product PirateEye
The major aim that characterized the six-year marketing plan is to ensure that at the entry point, the company takes charge of 30% of the existing market and grow this percentage up to a level of 37%. This would involve the sale of 1500 pieces of PirateEye products in a year by the sixth year. The target market is identified to be boat owners.
9 pages (2250 words) Term Paper
Business Organization/ Management: Social Responsibilities on PARKnSHOP company in Hong Kong
It is said that the supermarket chain has very deep operations traction in Hong Kong and many parts of China and Macau, which translates to a large pool of employees and the employees of a large number of suppliers all depending on ParknShop and all potentially affected by any sale.
3 pages (750 words) Essay
Marketing Research assignment 4
if broadened, it would make sure that the information obtained is accurately recorded without the error itself having an error (Interactive). For instance, it would put in place inclusion of calculation errors, wording of the questions for
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT