An Analysis of the Impact of Internet on Consumer Buying Behaviour

An Analysis of the Impact of Internet on Consumer Buying Behaviour Dissertation example
Masters
Dissertation
Marketing
Pages 7 (1757 words)
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Table of Contents Background of Research 2 Literature review 2 Research Problem 4 Research Question 4 Aims and Objectives 4 Research Design and Methodology 5 Variables 7 Data Analysis 8 Limitations of Study 8 Facilities and Resources 8 Time Schedule 9 Bibliography 10 Research Proposal: An Analysis of the Impact of Internet on Consumer Buying Behaviour Background of Research The consumer traffic in online retailing is continuously increasing…

Introduction

Predicting consumer buying behaviour becomes important as it allows the online companies to make important future decisions. Therefore, some questions really get important like what are the factors which influence the consumer buying behaviour over the internet? How are the various factors influencing the consumer purchasing decisions? What are the characteristics of consumers which influence their engagement on the internet? Literature review The consumer buying process is a complex process and one of the important areas of investigation for researchers. A number of studies have been conducted to study the consumer buying behaviour. The increasing complexity of consumer buying behaviour is also brought by the online shopping. All theoretical models describing the behaviour of traditional consumers have gone outdated. Marketers have become more interested in studying the behaviour of consumers under the influence of internet. ...
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