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Harley Davidson marketing plan - Essay Example
Pages 24 (6024 words)
Harley Davidson - Marketing Plan [Instructor Name] Table of Contents Table of Contents 2 Abstract 3 Company Profile and Background 3 Marketing Aims & Objectives 5 MARKET ANALYSIS 6 PESTLE ANALYSIS 6 Political 6 Economical 7 Social 10 Technological 11 Legal 12 Environmental (Already Changed) 12 SWOT ANALYSIS 14 Strengths 14 Weaknesses 15 Opportunities 15 Threats 16 MARKETING PLAN 16 Market Segmentation 16 Market Targeting (Positioning and Profiling) 18 Marketing Mix Model 21 Marketing Control 27 Operational Control 27 Strategic Control 27 Conclusion 28 Reference List 29 Harley Davidson- Marketing Plan Abstract Harley Davidson one of the iconic US brands sin…
This study aims to provide a complete marketing plan and strategy for bringing Harley on the UK market segment. The plan is to include marketing principles, tools and models to bring effective outcomes for the future market growth and valuation. The study will analyze the segments of environment, market structure, competition and organizations key functions to comprise a deliberate market plan for the respective three years period. The study will include two parts, the first will have a market analysis and the second will have the actual plan to get applied on the market circumstances (Grant, 2004). Company Profile and Background Harley-Davidson mostly symbolized by H-D is an American based company, heading forward since the start of 20th century with Harley Classic Motorbikes. ...