Retail Marketing and Distribution

Retail Marketing and Distribution Essay example
Pages 20 (5020 words)
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Retail Marketing and Distribution Table of Contents Introduction 3 Definition of Retail Branding 5 Growth of Retailer Brands 6 Retailers’ Brand Development Strategy 7 Types of Private Level Brand 7 Role of Retail Branding Strategy in Retailing 10 Current Trends in Retail Brand Strategy 12 Pros and Cons of Approaches to Retail Branding Strategy 13 Retail Branding Strategies 15 McDonald’s Corporation 15 7-Eleven Incorporation 16 Aspial Corporation Limited 17 NTUC FairPrice Co-Operative 18 Popular Holdings Limited 20 Conclusion 21 References 23 Introduction Retailing comprises all the activities that are involved in making the goods and the services available directly to the eventual consume


Retailing has been a prevalent activity over the years but its systematic study has been necessitated in the present times because of the alterations in the components of retailing along with the conditions in the marketplace. Marketing is considered to be one of the most significant areas for any of the retail operations because of the fact that retailing tends to comprise the activities that are generally involved in the marketing as well as distribution of the goods and the services. The success of the retailer depends upon the marketing efficiency along with the capability of the retailer to comprehend and to serve the needs and the demands of the customers. Retailers are not only considered to be one of the most essential parts of the marketing channel but they are also considered to be creating an essential association between the customers and the manufacturers. ...
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