Retail Marketing and Distribution Table of Contents Introduction 3 Definition of Retail Branding 5 Growth of Retailer Brands 6 Retailers’ Brand Development Strategy 7 Types of Private Level Brand 7 Role of Retail Branding Strategy in Retailing 10 Current Trends in Retail Brand Strategy 12 Pros and Cons of Approaches to Retail Branding Strategy 13 Retail Branding Strategies 15 McDonald’s Corporation 15 7-Eleven Incorporation 16 Aspial Corporation Limited 17 NTUC FairPrice Co-Operative 18 Popular Holdings Limited 20 Conclusion 21 References 23 Introduction Retailing comprises all the activities that are involved in making the goods and the services available directly to the eventual consume…
Retailing has been a prevalent activity over the years but its systematic study has been necessitated in the present times because of the alterations in the components of retailing along with the conditions in the marketplace. Marketing is considered to be one of the most significant areas for any of the retail operations because of the fact that retailing tends to comprise the activities that are generally involved in the marketing as well as distribution of the goods and the services. The success of the retailer depends upon the marketing efficiency along with the capability of the retailer to comprehend and to serve the needs and the demands of the customers. Retailers are not only considered to be one of the most essential parts of the marketing channel but they are also considered to be creating an essential association between the customers and the manufacturers. The economic conditions of the countries as well as the economical structures of the communities are shaped by the retailers. Furthermore, retailing has a direct influence upon the social life. It can be stated that though retailing has its roots in conventional societies by means of trading of goods and services however, it has been formalized and it has become a branded activity in the present times. In the context of demand driven societies, the retailers play a significant role as one of the chains in the channels of distribution. It can be observed that the ways customers tend to dominate the entire marketing as well as supply chain management, similarly the retailers also attain a significant role and they are found to be exerting their power by choosing their brand that they want to sell based upon their marketing demands and their strategies. Retailers are found to occupy a significant position in the distribution channel. The success of the channels of distribution generally depends upon the availability of the right kinds of goods and services, in right amount at the right place at the right time along with the procurement of the product from the right kind of sources. It can be stated that branding can be of great importance in the retail industry in order to impact customer perceptions and hence drive store choices and loyalty. Furthermore, retailer distribution plays a significant role in creating proper brand image among the consumers1. The main objective of the study is to investigate the way retailer branding strategies within retail stores impact the retailer sector. The study shall also aim at comprehending the meaning of retail branding strategies along with the forms of retailer branding strategies and their characteristics. It shall also highlight the role of retail branding in retailing. The study shall further progress with determining the current trends in retailer branding strategies and will discuss regarding the pros and the cons that have been recognized in the literatures regarding the use of the numerous approaches to retail branding. Definition of Retail Branding Brand can be considered ...
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(Retail Marketing and Distribution Essay Example | Topics and Well Written Essays - 5000 Words)
“Retail Marketing and Distribution Essay Example | Topics and Well Written Essays - 5000 Words”, n.d. https://studentshare.net/marketing/13946-retail-marketing-and-distribution.
The UK market for the retail store suggests that the prospects of the market demand for products in the garment sector can be identified with regards to the young population of the state. It will become more challenging to create a considerable view of the store on the customers’ mind among the international retail brands present in the UK’s market so as to attain efficiency in terms of product launch.
This definition suits the retailers business as they don’t have many resources to waste. They have fewer resources and they have to use all of them more efficiently. Retailers are generally small traders who sell their products in a small quantity. Retailers usually do not deal in larger quantities.
According to the paper the company offer stylish high quality clothing, apparels and variety of necessary home products as well as super quality food products. The company has core competency in its industry for the outstanding quality of the food products and also the variety of the processed food products.
They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it often conducted through door-to-door delivery.
national Retailing 17 6.Conclusion 18 Reference 19 1. Introduction The effect of globalisation has affected the entire world economy as well the activities of human. The most important aspect of the globalisation is the development of international trade and business.
No matter what the business is and what market it caters to it is imperative that the owners should think about the long term objectives of their company and their products. Product positioning is one of the four ‘P’s’ of marketing and is the most important depending upon the situation.
In the text mentioned that retailing is the direct sale of services and goods from businesses or individuals to the consumer. Retailers are part of the supply chain, which is an integrated system. Consequently, a retailer usually buys products or goods in large amounts or quantities directly from the manufacturers or wholesalers.
Marketing mix comprising of four elements – product, price, place and promotion are basic factors in retail marketing. Over the years, marketing message has been stated as transformation through Omni-channel and a way to enhance customer
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