Retail Marketing and Distribution - Essay Example

Only on StudentShare

Extract of sample
Retail Marketing and Distribution

Retailing has been a prevalent activity over the years but its systematic study has been necessitated in the present times because of the alterations in the components of retailing along with the conditions in the marketplace. Marketing is considered to be one of the most significant areas for any of the retail operations because of the fact that retailing tends to comprise the activities that are generally involved in the marketing as well as distribution of the goods and the services. The success of the retailer depends upon the marketing efficiency along with the capability of the retailer to comprehend and to serve the needs and the demands of the customers. Retailers are not only considered to be one of the most essential parts of the marketing channel but they are also considered to be creating an essential association between the customers and the manufacturers. ...
Download paper

Summary

Retail Marketing and Distribution Table of Contents Introduction 3 Definition of Retail Branding 5 Growth of Retailer Brands 6 Retailers’ Brand Development Strategy 7 Types of Private Level Brand 7 Role of Retail Branding Strategy in Retailing 10 Current Trends in Retail Brand Strategy 12 Pros and Cons of Approaches to Retail Branding Strategy 13 Retail Branding Strategies 15 McDonald’s Corporation 15 7-Eleven Incorporation 16 Aspial Corporation Limited 17 NTUC FairPrice Co-Operative 18 Popular Holdings Limited 20 Conclusion 21 References 23 Introduction Retailing comprises all the activities that are involved in making the goods and the services available directly to the eventual consume…
Author : lynn88

Related Essays

Trust-Mart expansion on to UK’s supermarket retail market
Competitive Strategy of Trust-Mart ...
12 pages (3012 words) Assignment
Retail marketing
They take small supplies from the suppliers and then sell them in an open market. They need to keep their eyes on every aspect of the market. In fact they are the real salesmen of the products. The normal buyer goes to the retailers for shopping. A normal buyer does not have access to the manufacturers or the suppliers. Simply, a retail shop is the last place in the chain of selling the products that is from the producer to the consumer. Before analyzing the marketing strategies to be adopted by retailers we need to understand what the retailers and public relationship actually are and what...
9 pages (2259 words) Essay
Retail Marketing
Notably, retailing sometimes retailing engulfs subordinating services including delivery of services (Pradhan and Pradhan, 2009; pg. 37). In other cases, the term retail is often used to refer to a situation where the service provider often quench the needs of a magnitude of individuals including in areas of public utility such in the supply of electric power. Therefore, it is vital for the targeted organization to understand the nature of the retailing it is about to franchise before such actions are taken. The type of the cloth products chain to be distributed will influence the location and...
14 pages (3514 words) Essay
Distribution and Retail
The positioning of a product is very beneficial for the company in order to get the ‘feel’ of consumers and the general public. Public perception is vital for a product as it determines whether or not the product would be sold successfully in that market. It is a fact that the general public always remembers the leading company, which has introduced a product. Effective product positioning also affects the determination of alternative products and different purchasing levels. The basic meaning of product positioning in any market local or foreign is to get a comparison of your brand versus...
6 pages (1506 words) Essay
Marketing and Distribution Management
Statistics for the company as per the year 2011 showed that the company has 221,726 employees and its assets total USD 135.131 billion. The company’s main areas of products are mobile phones, televisions, semiconductors along with LED and LCD panels. 1 b. Marketing and Selling Concept Marketing is a collective process through which Individuals and groups attain what they require and want by creating, offering and exchanging products and services which considered as valuable with others. The major concepts hold in this perspective is: Selling Concept This Inside-out perspective assumes that...
8 pages (2008 words) Essay
Wal-Mart retail marketing
The retailers should therefore purpose to blend traits that have the capability to work together and result to maximum customer satisfaction. Considering the importance of retail mix, it is therefore worth for a company to invest considerable time strategizing its retail mix. It is important to note that the more time and efforts a company puts on ensuring maximum customer satisfaction, the more customers it is likely to get. In addition, consumer satisfaction will be significant in ensuring a competitive advantage for the organization. For instance, once customers are satisfied there is a...
9 pages (2259 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!