Got a tricky question? Receive an answer from students like you! Try us!

Warfare about Product Life Cycle - Essay Example

Only on StudentShare
Author : marcussawayn

Summary

In direction to this the paper aims to reflect different strategies and crucial tactics undertaken by a business organization for the purpose of attaining desired success at different stages of the lifecycle of a product. …

Extract of sample
Warfare about Product Life Cycle

This paper tresses that Product Life Cycle is one of the major concepts in the field of marketing, which will be quite helpful for the business organization in formulating some of the crucial strategic objective. In direction to this, the paper has shaded some of the crucial lights over marketing warfare regarding different stages of product development. On the basis of the in-depth review of different findings, it can be concluded that product life cycle of a product reveals different stage right from its introduction to its decline. In different stages there are different conditions and situations can be faced by the business organization. For the purpose of being successful within the existing market place, it becomes quire essential for the management of the organization to undertake some of the crucial strategic steps in the context of addressing different type of external environmental problems and issues.
This report makes a conclusion that there is different warfare marketing strategies associated with the different stages of product life cycle. In relation to this, such different warfare allows the organization to have long term success and sustainability within existing market place. For a business organization it is quite essential to understand and elaborate such crucial strategic measures so that desired success can be attained in the most effective manner. Right selection of strategies at the right time of time is the key of success for the organization and above discussed warfare about PLC allows the organizations to do so effectively and efficiently. ...
Download paper

Related Essays

Product Assessment
Doing so would need an assessment to define the product’s weaknesses and strength in order to survive. This topic tries to analyze why sale of beer has dropped, and tries to design alternative strategies to power growth once again. Discussion of the product in relation to its current TARGET market demographics USING US CENSUS DATA Beer is one of the products that saw a sales decline in developed country but showed growth and development in the emerging economies. An overview of the beer growth trend shows North America and Western Europe trailing behind the emerging countries and Africa…
6 pages (1506 words)
Product life cycle (PLC)
Introduction Stage Pepsi Next is a beverage drink manufactured by Pepsi. Pepsi introduced it into the United States market in 2012, and therefore, it is at the introduction stage. Ever since, Pepsi has introduced the product to the international market. The company had a strong launch for the product. This shows it commitment to making the product globally recognizable. Its target market includes lapse cola drinkers. According to Pilger,”the company had lost a significant number of cola drinkers to competitors and the main aim of Pepsi Next was to win them back” (54). The company used…
5 pages (1255 words)
Product Assessment
A product could therefore be rendered obsolete due to its inability to meet the technical, functional or other aspects whereas other products in the same line of operation may be consistently meeting these conditions. This paper will assess this idea with relation to the market of compact cassettes in the US. 2.0 Compact Cassettes Commonly known as cassettes with some even calling them audio cassettes, they use a format of recording where the utilization of magnetic tapes. The sales for this product has constantly been going doing in the US market as very few people are becoming more and more…
5 pages (1255 words)
Product Assessment
Fax machines had been very popular in offices and at home for transmitting messages anywhere for some time. According to coupon. chili.com website, an environmentalist group, there are about 46.3 million fax machines in the world, most of which are held in the United States, Japan, Germany, France and UK (in that order) . This group is worried on the environmental effect of the staggering amount of paper consumed by the operation which they presumed to reach 853 miles of paper or approx. 1.373 kilometers and an impact to 2 million trees used for paper. It was once an important piece of…
5 pages (1255 words)
The stages of the product life cycle and the marketing strategies
Moreover, product life cycle ends with the removal of that product from the specific market place. Product life cycle can be characterized by several stages, such as research, development, introduction, growth, maturity, decline and obsolescence (Moore, Palich and Petty, 2006, p.312). Each and every stage is generally linked with the changes in the streams of parts, raw materials and distribution of the products. Generally product life cycle includes four traditional stages, such as introduction, growth, maturity and decline. These four stages of product life cycle are described below. …
10 pages (2510 words)
product reassessment
Definite measure to sustain the project is thru distributorship or partnership as specific form of entry to the China market. Picture of the product is shown in Annex 1, while profile of the company may be downloaded in its company website. Discussion . Life cycle of the fax machines in the United States have reached maturity and declining stages. It has been overtaken by fast technology changes in communication. At this stage, manufacturers are left with three options: to look for new markets, to accept its fate, or to upgrade features of its products to present a new appeal. While it seems…
5 pages (1255 words)
branding and product life cycle
In this stage the products are newly launched in the competitive market place by the organizations. In this product life cycle stage, monopoly can be developed based on the demand and efficiency of the product. The organizations generally achieve losses rather than profit during this product life cycle stage. The organizations generally implement aggressive promotional strategies in order to create awareness about the newly developed product. This introduction stage has two characteristics, such as low competition and low sales growth rate. Growth Growth stage is the second common stage in the…
4 pages (1004 words)