Marketing Plan For An Art Gallery

Marketing Plan For An Art Gallery Term Paper example
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National Gallery of Art is a Washington based art gallery which is more like an art museum. The gallery is funded by government to preserve the art of the Unites States of America and Europe. The gallery has been facing enormous competition by the surrounding competitive galleries and has threat of losing its target customers to these competitors.


The National Gallery of Art has come up with a new marketing strategy in order to cope with the rising completion and to retain the existing customers. The new marketing strategy involves market expansion and penetration strategies. It is planning to expand its product line and also to offer a new product by opening up a art school for students who are interested in learning about the American and European art. The main objective of the National Gallery of Art is to preserve the best art pieces from all around the world and pass them on to the future generations in the best condition. In the next three, consecutive years, the organi... ...
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