Got a tricky question? Receive an answer from students like you! Try us!

Internet Marketing Project - Essay Example

Only on StudentShare
Ph.D.
Author : kemmerdustin
Essay
Marketing
Pages 21 (5271 words)

Summary

Executive Summary Executive Summary of introduction In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings…

Extract of sample
Internet Marketing Project

In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings.

The purpose of this report aims to create a comprehensive web traffic and marketing plan to promote and develop the Facebook group website--MarketNet.

The information and ideas used in this report are coming from reliable journal articles and relevant textbooks. All ideas especially in the section of web market plan include important marketing concepts that are practically obtained from various marketing studies.
Central Queensland students are increasing in number and they are coming from local and international. The increase of students ensures increase of website traffic at Alexa, the Central Queensland University website. It is found that from demographics, psychographic, geographic and behavioral analysis, students tend to appreciate the value of website for them to use relevant information based on their needs.
The Web Traffic Plan is a comprehensive strategic move to ensure successful implementation of marketing objectives prior to increase web traffic for MarketNet. The plan started with different marketing objectives then followed by strategic moves based on the principles of extended marketing mix. Finally, the proponent tries to indicate important activity measures that will help ensure that the marketing objectives are remarkably achieved. ...
Download paper

Related Essays

KL Accountants Business Need for E-Marketing Strategy
Electronic media especially the internet would play a very significant role in building an e-marketing or electronic marketing strategy for KL Accountants Business. In this scenario, the terms e-marketing, or internet marketing or online marketing, are often interchanged, and are frequently used as synonymous. In more simple words, e-marketing is the way of marketing a product, service or good using internet. However, marketing over internet comprises both direct response marketing and indirect marketing components as well as requires using a variety of technologies to establish connection…
12 pages (3012 words)
Internet and Digital Marketing Communications
the different examples of non-price competition are brand management costs, new product development, marketing research, free gifts, special orders, coupons, sales promotions, locations convenience, selling staff or advertising. In this paper we are going to consider three non-price differentiation strategies namely marketing communication, marketing research and customer service. Company profile Dropbox Company is a company that designs a service to share and sync files over the internet between personal computers. It is a downloadable application. Through it, the users can easily share and…
15 pages (3765 words)
Marketing Plan Project
United Arab Emirates has been enjoying modern, diversified and growing retail food sector over the years. Increasing development of new hypermarkets in last few years is the key driver for rapid growth in retail food sector. 90% of the total consumed food especially food ingredients s outsourced from markets and processed in this market. Therefore the domestic firm has huge opportunities in food market of UAE. Consequently, the people have high disposable income and for this reason they are very much reluctant to pay higher price for food if it is presented in a luxurious way and environment.…
24 pages (6024 words)
Internet Marketing Research Paper
According to Facebook statistics, the total number of Facebook users as of 31st March, 2012 were 835,525,280 (Facebook News Room, 2012). These statistics show that internet is a place where businesses can get into contact with millions of users daily and internet itself can be used by businesses to grow larger than ever. When internet and online business was not in operations, businesses had a limited number of clients and their potential clients were mostly people living in their own locality. Even if businesses had to cross borders and gain more customers, they had experience heavy…
5 pages (1255 words)
Global Marketing Strategy. Project Shakti.
Still, it is undeniable that unless a business is a monopolist, it will have to face competition in the market. As a result, a market will always consist of many business organizations competing for the same customers and the same profit making opportunities. Therefore, it is the duty of the management of the organization to device strategies and mechanisms that it can use to be ahead of its competitors. This is referred to as gaining competitive advantage (Chaston, 2012). In the global markets, an organization faces competition from a variety of organizations. Therefore, the company has to…
4 pages (1004 words)
Marketing group work project
This makes it a one-stop since any visitor will find just about any service they require. The museum also organizes weekly Family Day activities. Each day has a specific theme and, that dictates various activities to be done that particular day (Gray, A. 2012). The children exercise friendliness and politeness as they actively participate in the activities. In the process, their creativity is enhanced. The museum also organizes for schools, colleges, and organizations. This has enabled the museum to build a solid relationship with all members of the society. There is also an elevator serving…
3 pages (753 words)
International Marketing Project 2/1
These firms have accessible headquarters and an updated website. The interview lasted for about forty minutes as the answers were registered on a writing tape. The working tools utilized in analyzing the data as well as interpreting it were Likert scale, content analysis and semantic differentiation. These were the quantitative data. In the results, most respondents had different views. All the sampled representatives of tourism companies responded that they have a website where they take their offers, where the details consisted of the touristic services they offer, a website that is greatly…
3 pages (753 words)