Executive Summary Executive Summary of introduction In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings…
In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings.
The purpose of this report aims to create a comprehensive web traffic and marketing plan to promote and develop the Facebook group website--MarketNet.
The information and ideas used in this report are coming from reliable journal articles and relevant textbooks. All ideas especially in the section of web market plan include important marketing concepts that are practically obtained from various marketing studies.
Central Queensland students are increasing in number and they are coming from local and international. The increase of students ensures increase of website traffic at Alexa, the Central Queensland University website. It is found that from demographics, psychographic, geographic and behavioral analysis, students tend to appreciate the value of website for them to use relevant information based on their needs.
The Web Traffic Plan is a comprehensive strategic move to ensure successful implementation of marketing objectives prior to increase web traffic for MarketNet. The plan started with different marketing objectives then followed by strategic moves based on the principles of extended marketing mix. Finally, the proponent tries to indicate important activity measures that will help ensure that the marketing objectives are remarkably achieved. ...
in traditional approach of sharing information about their product or service offerings, but specifically on employing the best strategies by using the full potential of internet. Today, marketing finds its way through social network sites. It tries to implement this by ensuring remarkable traffic. However, social network sites need also to promote themselves. In the case of Facebook, competition is very tough. There are various social network sites that try to compete in order to become a cut above the other. Thus, the goal for each of them especially for Facebook is to market this site. One way of doing this is to ensure high traffic and substantial marketing plan. 1.2 Aims This report aims to create a comprehensive web traffic and marketing plan to promote and develop the Facebook group website--MarketNet. 1.3 Scope This report includes the following: target audience analysis of the marketing students at Central Queensland University, and web traffic plan for the promotion and development of Facebook group website MarketNet. The information and ideas used in this report are coming from reliable journal articles and relevant textbooks. All ideas especially in the section of web market plan includes important marketing concepts that are practically obtained from various marketing studies. 2.0 Target audience analysis (Central Queensland University marketing students ) In order to help analyze this part, the proponent uses database graph from Alexa which can be found from the following website: http://www.alexa.com/siteinfo/cqu.edu.au. In the following subsections, parts of the target audience analysis include discussions in line with demographics, psychographics, geographic and behavioral. 2.1 Demographics Table 1. Search Traffic of Central Queensland University’s ...
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Non- price differentiation is a marketing strategy whereby one company is trying to differentiate or distinguish its services or products from competing services or products based on such attributes like workmanship and design. The company can also differentiate its product or service offering through customer focus, extensive distribution.
The impact of internet marketing in retailing. In the ultra modern age of today, the most vital area of development would be Electronic Commerce through internet marketing. E-com has already been initiated in Europe and the USA. The concept is simple; when we need an article, we should send an E- mail to the nearest retailer or super market or grocery shop for needs.
Internet has changed the old rules of competition giving rise to a more competitive obsessed world. Few companies use internet for shifting the basis of competition. Internet is a powerful tool and a vital part of any industry and every strategy.
In order to lead the extensive competition, the business firms adopt efficient marketing strategies. Social Media Marketing is one such means whose contribution is priceless when considered by the corporate firms. Social Media is basically a special tool that the business organizations apply to maintain efficient and good customer relations.
Hence the businesses can get high returns at comparatively low cost. Through social media, the firms can easily segment the target market as compared to traditional target where it takes time to segment the market and approach it. The audience which the firms can reach out is limitless.
For example, social networking websites as orkut, myspace, facebook, etc. are extensively used by the Internet marketers to catch the attraction of the teenage community. This paper briefly analyses the impact of Internet marketing activities on the buying behaviours of teenage community taking the Internet marketing and the buying behaviours of the teenage community as two separate variables.
Organization doing the marketing and the stakeholders affected such as customers, employees, suppliers and shareholders should both benefit. External forces such as social, technological, economic, competitive and regulatory factors also affect marketing activities.
In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. The changing world has then placed much emphasis on the importance of communication for effective marketing. This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centered (Lowenstein, 1997).
he business owners is that they assist in identifying how to distribute and present products or services to consumers, having in mind that each market segment is unique in its needs. When running a business, success is partly determined by whether the products or services being
Summary: The articles addresses how to develop lesson plans to accommodate English language learners i.e. building background knowledge, explicit instruction and modeling, guided practice, peer practice and assessment of content learned
10 Pages(2500 words)Assignment
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