In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings.
The purpose of this report aims to create a comprehensive web traffic and marketing plan to promote and develop the Facebook group website--MarketNet.
The information and ideas used in this report are coming from reliable journal articles and relevant textbooks. All ideas especially in the section of web market plan include important marketing concepts that are practically obtained from various marketing studies.
Central Queensland students are increasing in number and they are coming from local and international. The increase of students ensures increase of website traffic at Alexa, the Central Queensland University website. It is found that from demographics, psychographic, geographic and behavioral analysis, students tend to appreciate the value of website for them to use relevant information based on their needs.
The Web Traffic Plan is a comprehensive strategic move to ensure successful implementation of marketing objectives prior to increase web traffic for MarketNet. The plan started with different marketing objectives then followed by strategic moves based on the principles of extended marketing mix. Finally, the proponent tries to indicate important activity measures that will help ensure that the marketing objectives are remarkably achieved. ...Show more