Got a tricky question? Receive an answer from students like you! Try us!

Retailing: United Colors of Benetton and H&M Hennes & Mauritz - Essay Example

Only on StudentShare
Author : schadenforrest

Summary

Retailing: United Colours of Benetton and H&M Hennes & Mauritz Table of Contents PART I 4 Introduction 4 Benetton Group S.P.A: A Brief Overview 5 Hennes & Mauritz: A Brief Overview 6 PESTEL Framework 6 PORTER’s five forces framework 8 Retailers Strategy 8 Targeting 10 Positioning Map 10 PART II 10 Retail Mix 10 Store Personality 15 Assessment 16 Summary of SWOT 17 Conclusion & Recommendation 18 References 20 Appendix 23 PART I Introduction The retailing industry can be highlighted as one of the dynamic industries of the world…

Extract of sample
Retailing: United Colors of Benetton and H&M Hennes & Mauritz

Some of the largest retailing companies of the world are Zara, Target corporation, Walmart, Benetton Group, Hennes & Mauritz and Inditex SA among other. However this study will only focus on the apparel retailing companies of the world. According to the reports, the global apparel retail industry was valued at $1,031.5 billion, which grew by 2 % from the previous year. In addition, the report also forecasted that the global apparel retail industry will reach $1,162.8 billion by the year 2014, which is an increase of 12.7 % from 2009 (datamonitor, 2011). Figure 1 (Source: Euromonitor, n.d.) This report will try to uncover the strategies of the cloth retailing companies. The companies chosen for this purpose are Benetton Group, and Hennes & Mauritz. The study will be divided into two parts. The primary aim of the first part is to underpin the strategy, target customers and position of these companies in the context of its competitive environment. In the second part the report will shed light on the chosen company’s implementation of retail mix in the light of its competitive surroundings. ...
Download paper

Related Essays

E-retailing
In 1997, Auto-by-Tel successfully sold their millionth car over the internet. As well, CommerceNet/Nielsen Media stated that they have attained more than 10 million people on the Web. According to Jupiter research the e-tailing has raised to $37 billion by 2002. Moreover, the e-tailing has also allowed the growth of e-tailware, software tools for producing online catalogs as well as dealing with business associates by performing e-tailing. In this scenario, a new movement is the price assessment sites that are able to rapidly compare prices from a number of dissimilar e-tailers as well as…
12 pages (3012 words)
Defining the brand identity of Benetton:Semiotic analysis of company advertisements
It is evident from the study that, unlike other fashion retailers that utilise differentiation strategies as it relates to product, quality or pricing, Benetton has selected to undertake advocacy advertising to build identity with international consumers. This form of advertising is where the company presents its unique values and beliefs as it relates to a particular social issue. Benetton recognised that the vastness of fashion retail competition limited its ability to provide differentiation from competitors since the majority of rivals produced similar garments and fashion accessories. In…
11 pages (2761 words)
Issues and Challenges Facing Retailing
In order to enhance the effectiveness of digital retailing, the key factors that have to be considered by the retailers are availability of the latest products and services, transportation facilities for quick delivery and order fulfilment, easy payment mechanism, efficient logistics and distribution framework and cost-effectiveness. Contents Abstract 2 Introduction to retailing 4 Literature Review 5 Online retailing is the latest trend 6 Key drivers of online retail industry 6 Discussion 9 Limited potential for growth 9 High cost of delivery 10 Selection range trade-offs 11 Intense…
12 pages (3012 words)
Cinnamon Chex Retailing
Manufactures, warehouses, and transporters maintain a timely delivery of products to their consumers. This paper explore the Cinnamon Chex; a food product popular in United States. It will endeavor to trace the production of Cinnamon Chex, its natural ingredients, and added ingredients. The paper further seeks to discuss supply chain, processing, delivery, and SWOT analysis. Finally, it will give the relevant recommendations about the product to consumers. Cinnamon Chex is a product taken as breakfast by many people. This food appears in a cereal meal that is highly nutritious (Crocker…
4 pages (1004 words)
Role of Promotion in Retailing
The objective of the paper is to show the promotional strategies of Adidas that have been used by the company as a part of its initiatives within 2012 London Olympics as their promotion campaign. The paper also shows the role of promotion in retailing as well as the advantages of promotion and the line marketing of Adidas. Promotional Strategies: Adidas for London Olympics 2012 Promotion is one of the most essential tools in marketing of a product. The elements of promotion are advertising, personal selling, publicity, sales promotion and direct marketing. A company makes a promotional mix to…
4 pages (1004 words)
Retail marketing analysis report: H&M
This is likely to continue as a future trend which builds sustainability into the promotional function for H&M. Competition is not nearly as skilled in creating advertising campaigns that have positive psychological and sociological outcomes with customer segments, which would require experiential knowledge that could take time for competitors to try to imitate. …
12 pages (3012 words)
Retailing stores
This understanding remains an essential component in development of services aimed at providing sufficient customer satisfaction. The study comprises of a population of all registered retailing outlets with samples of hundred stores in each country. Stratified sampling shall be utilised in sampling of the selected retailing stores within the population. Data analysis and processing shall be undertaken manually through undertaking close reviewing of the collected data. TABLE OF CONTENTS ABSTRACT 1 TABLE OF CONTENTS 1 CHAPTER 1: INTRODUCTION 2 1.1.Background 2 1.2.Statement of problem 4…
10 pages (2510 words)