Research Paper
Pages 16 (4016 words)
Download 0
Dame Anita founded the Body Shop Company, which is located in the United Kingdom, in 1976. Today, this company operates in 61 countries across the globe, with close to 2 500 outlets. The company mainly produces and sells a variety of beauty and cosmetic products, which total to approximately 1 200. …


The Body Shop mainly targets males and females of different age groups. In 2006, the ownership of Body Shop was transferred to L’Oreal, a French cosmetics company. The mission of this company is to impart self-esteem in their clients, protect the environment, be advocates against animal testing, while defending human rights, and supporting the community trade (Mennen, 2011).
Macro-environmental Analysis - PESTL
Political Factors
Different factors in the external environment of Body Shop continue to affect its market operations. Most of these factors are beyond the control of this company, as it has less influence on its external environment. Two major political factors have affected the production and sale of beauty and cosmetic products by this company. First, political instability in Guatemala limits the company’s production of beauty products. Guatemala produces Aloe Vera used in manufacture of beauty products by the Body Shop. Political instability destabilizes major business processes and business transactions with foreign countries. Secondly, Peru is also faced with political instability, yet it is the major producer of the Brazil nut oil, used in manufacture of beauty products (Assenmacher, 2012).
Economic Factors
Body Shop Company utilizes the franchising policy as one of its strategies for growth. The decreasing interest today makes the company stands a better growth opportunity as this works in its favour. ...
Download paper
Not exactly what you need?

Related papers

Marketing Plan on owning a Pet Store.
ference 23 Organizational Overview Name of the Organization Organizational name is referred to as non personal names which refer to a structured body that exits to perform some common function. Some of the organization includes schools, business, and clubs to name a few. This project would deal in opening up of a pet shop in Arizona. The business would refer to as ‘Little Pet Shop’, as the…
18 pages (4518 words)
The Body Shop Marketing Plan In Hull.
Since it is a socially committed company, Body shop gives more priority to environmental protection and human right protection. Hull is one of the most heavily populated cities in England. It has a large tradition and heritage. Moreover, Hull is one of the heavily industrialized cities in England. The per capita income of people of Hull city is more than that of other people in England. Body shop…
10 pages (2510 words)
Business plan proposal: Gardenia Online Garden Shop
There is a separate approach for the individual customer, for corporate clients and for event organizers whom the company will consider business partners in selling the products. …
13 pages (3263 words)
Individual Strategic Marketing Analysis and Plan
History, art and culture are essential motives for a considerable percentage of the number of individuals visiting the country each year. In addition to this, they form a strong promotional feature for destinations, towards market segments that are less sensitive to heritage and culture. Not forgetting the fact that, the tourism industries and authorities until recently, have accomplished…
4 pages (1004 words)
Marketing Research Proposal for a Study about Determination of Coffee Shop Franchisee Business in Western Australia
The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with considerable young population will be appropriate. However they are not sure whether it will do well. Other coffee bars have already come up in the said areas. However, it is too early to say whether they too will be successful. The client wants to gauge the demand for their products which…
13 pages (3263 words)
Marketing Plan-Situation Analysis
The main feature of Masi bikes are quality, speed, endurance with innovation at an affordable price. The bike is light in weight as compared to other bikes and equipped with latest and modern frame. The key feature of this bike is the knobby tires that improve the grip on rough surfaces and the high quality brakes that have high power than normal brakes. Some other features if this bike includes…
3 pages (753 words)
The Marketing Plan
The market is therefore stable and still promises to grow. Every product producer and service provider has a unique way of marketing. The uniqueness of the marketing structure therefore promises either a profitable venture or a loss-ridden one. Depo-Provera, medically known as depot medroxyprogesterone acetate (DMPA), is a hormone injection that alters the production of estrogen. It therefore…
5 pages (1255 words)