The Body Shop Marketing Plan Analysis - Research Paper Example

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The Body Shop Marketing Plan Analysis

Customer Relations Management entails the strategies used by a company to obtain customers and develop long-term relationships with them. Currently, The Body Shop Mainly depends on offers to attract and retain customers. However, overuse of offers has created a negative attitude about this company. The new marketing objectives should focus on other strategies of attracting customers without appearing desperate. Such strategies include positioning of their franchises, advertisements, and customer education. The company can continue giving offers but they should be logical and reasonable. This will make the customer realize that the products are of quality and worth the price. The Body Shop marketing budget should be considerate to ensure the company does not continue reducing its profits. Moreover, focusing on creating environmental awareness using online techniques such as websites will enable The Body Shop spend fewer funds in conducting corporate social responsibility and increase profits. ...Show more

Summary

The paper outlines the peculiarities of the different factors in the external environment of Body Shop which continue to affect its market operations. Most of these factors are beyond the control of this company, as it has less influence on its external environment…
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