Is pricing promotion the most efficient online shopping market strategy to attract Chinese college students?

Is pricing promotion the most efficient online shopping market strategy to attract Chinese college students? Essay example
Masters
Essay
Marketing
Pages 45 (11295 words)
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Contents Abstract 3 Chapter#1: Introduction 4 1.1.Background of the research 4 1.2.Aims And Objectives Of The Research Study 8 1.3.Reason Or Relevance Of The Research 9 1.4.Research Problem 9 1.5.Brief Overview Of Research Methodology 9 1.6.Structure Of The Dissertation 9 Chapter #2: Literature Review 11 2.1.Online shopping in China 11 2.2.Advantages of online shopping 13 2.3.Factors that restrict consumers 13 2.4.Online Shopping and College students 14 2.5.Internet or Online Marketing 17 2.5.1.Benefits of Online Marketing 18 2.5.2.The characteristics of the network marketing 19 2.5.3.Difference between traditional Marketing and Online marketing 20 2.6.Different consumer groups 20 2.7.The mar…

Introduction

keting idea 21 Chapter#3: Methodology 22 3.1. Research Philosophy 22 3.2. Research methods 22 3.3. Research design 23 3.3.1. Purpose 23 3.3.2. Research option 23 3.4. Research Strategy 23 3.5. Time Horizon 24 3.6. Design of Sample 24 3.7. The process of research techniques 25 3.7.1. The collection of primary statistic 25 3.7.1.1. Questionnaire 25 3.7.1.2. The Interview 25 3.8. Ethical Considerations 26 3.8.1. The research process is affected by Ethical issues generally 26 3.8.2. Ethical issues during design the questionnaire 26 3.8.3. Ethical issues in the process of data collection 26 3.8.4. Ethical issues connected with the emphasis and analysis 27 3.9. ...
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