International marketing - Essay Example

Only on StudentShare

Summary

Table of Contents Table of Contents 1 Introduction 2 Importance of Information for Marketing 2 IT and Its advancement 6 Effects of IT on International Marketing 8 Factors Moderating the Effect of IT on International Marketing 9 Globalisation 9 Changing Market Attributes in International Realm 10 Rate of Technology Advancement and Diversity 10 IT Revolutionised the Marketing Conduct across Borders 11 Marketing in International Domain 11 Cost Efficacy 12 Transparency and Evaluation of Global Performance 12 Benefit to Consumers/Customers 13 International Marketing, IT and Global Brands 13 Relationships with Global Customers 14 Conclusions and Recommendations 15 References 17 Introduction This as…
Author : wondricka
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Understanding of culture and cultural differences as fundamental for international marketing
According to the research international business operations have continually faced a number of challenges with regards to differences that exist between the host country and the international environment. Among the cross border challenges, cultural barriers have been evidently depicted as among the main factors that should be emphasized upon by multinational corporations.
12 pages (3000 words) Essay
International Marketing
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
5 pages (1250 words) Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 pages (3000 words) Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 pages (3000 words) Essay
International marketing
The basic principles of both domestic & international marketing are the same. However there are some distinct factors based on which these two concepts can be differentiated. As compared to the domestic marketing the international marketing is far more risky & complex.
12 pages (3000 words) Essay
The challanges of adopting a multi-channel retail approach
It is evident that retailers are now having to move away from the conventional economics based approach to consider the benefit of integrating effective customer relationship management into retail strategy to create value for its customers as part of integrated retail strategy.
15 pages (3750 words) Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 pages (1000 words) Essay
International marketing
Here we take into consideration two articles:PayPal Helps Fuel Revival at EBay which was published on the Wall Street Journal on 17th October, 2012 and Global Marketing: Local heroeswhich was published on The Economist on 14th January, 2012. The first article is related to the boost of electronic commerce as an integral part of international business.
4 pages (1000 words) Essay
Introduction to Marketing
Marketing is an important component for the prosperity of any organization. Some of the popular marketing strategies are getting new
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT