StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Consumer behaviour and marketing - Essay Example

Nobody downloaded yet
The only plausible way to do this is to ensure that the targeted customers are responding positively to the products or services of these companies. Marketing is one of the best ways to make sure that these customers have a connection to the companies’ products or services that is desirable. However, with the increased customer awareness and insight into brands all over the world, the marketing strategies of the companies have had to undergo a tremendous metamorphosis as a way of trying to predict the consumer behaviour and their influence on the businesses. According to Bian & Moutinho (2011, p. 200), customers have a great impact on the way a particular business behaves in the aspect of branding, usage, perception and even quality. The way the customer behaves towards a certain product is influenced by a number of different diverse factors. Some of these factors could be attributed to attitude of the customers towards a certain product of a certain company, fashion, culture among many others (Danaher & Rossiter, 2011, p.12). It is the responsibility of the companies to ensure that they come up with products that are in alignment with these different factors. In so doing, they must first identify which factor affects which type of the targeted customer and in the process come up with products that are considered appealing to this specific group of target customers. In other words, marketing is a strategy that puts the interests of the customer at heart. Companies are bound to fail if they come up with products without taking a survey of the market to identify the different needs of different customers. Different strategies of marketing are applied with respect to different fields. For instance, the kind of strategy that could be applicable to social marketing may not be fully applicable to another field such as manufacturing among others. However, no matter which field the marketing takes place, the main point of focus is on the customer. In every business, the customer is the king. The customer is the main reason why people engage themselves in business activities (Geigenmuller & Outland, 2012, p. 430). This paper will indulge in the discussion of how the different forms of consumer behaviour influences the way companies conduct their marketing. It will illuminate upon the response of these companies in the marketing aspect with respect to changes in consumer behaviour. What happens to the marketing strategies laid down by different companies if the consumer behavior is varied? Since there are many diverse aspects of consumer behavior and attributes to name but a few such as fashion, culture, perceptions, attitudes, motivation and even group influence. Though these attributes sometimes intertwine, for the purposes of a clear investigation into this topic of influence of consumer behavior on marketing, this paper will narrow the attributes down to culture as a consumer attribute. Definition of terms For an in-depth and profound analysis of this topic, a number of terms that will be applied extensively in this paper will be defined here. These terms are the consumer behavior as well as the culture concept of consumer behavior. Consumer behavior is a term used by different marketers and marketing strategists to describe extensively the way different consumers respond with respect to a number of factors. Consumer behavior ...Show more
Cite this document
  • APA
  • MLA
(“Consumer behaviour and marketing Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from
(Consumer Behaviour and Marketing Essay Example | Topics and Well Written Essays - 3000 Words)
“Consumer Behaviour and Marketing Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times


Consumer behavior and marketing Name: Course: College: Tutor: Date: Introduction Marketing is a vital component of every business in the world. Business needs every edge they can get in order to achieve their goals of making revenues. The objective of every marketer is to make sales…
Consumer behaviour and marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer behaviour and marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Consumer Behaviour: Nescaf - How their marketing mix influences consumer cognitive, affective and behavioural responses
This brand has improved over the years to become one of the best coffees. Nescafe word is a combination of nestle and cafe in Portuguese which means coffee. Its brand color is red which serves to show the drink’s energy. The brand name is a stimulus in itself because consumers in the U.
11 pages (2750 words) Essay
Consumer behaviour and marketing
However, these products are primarily the ones which are produced on a commercial basis produced by capitalist producers, rather than government initiatives. These cultures are nurtured primarily by private producers and marketers who stimulate the cultural roots of people to increase the demand for their goods.
10 pages (2500 words) Essay
Marketing Consumer Behaviour Theories
The buying behavior of a person is influenced by several factors around the society and also from within the individuals. The consumer behavior theories explain the preference and utility of an individual while buying particular products. Different individuals possess different aspects of buying behavior due to a variety of taste of the consumers.
8 pages (2000 words) Essay
Internet Marketing and Consumer Behaviour
The whole point of Internet Marketing at the end of the day is to attract visitors to the website and convert in to leads and sales. Leads and sales is the target and in order to achieve that we build high quality links, get benefit from the lower hanging fruits and lots of repetitive work and finally we are able to achieve top rankings from the desired key phrases.
3 pages (750 words) Essay
Marketing communication and consumer behaviour
The sender encodes the message which with reference to marketing communications is to create an advertising display or a sales promotion. The message is then sent to the receiver who decodes it by comparing it to frame of reference. The feedback loop is activated when the receiver responds to the sender which informs the sender about whether the message was received and how it was perceived by the sender.
7 pages (1750 words) Essay
Consumer Behaviour (Marketing)
To complete this coursework I got the opportunity to learn the TV viewing and radio listening patterns of a household by speaking to its members on their choices of TV and radio channels. The family visited consists of five members. They are Mr. and Mrs.
8 pages (2000 words) Essay
Universal Health Care
As approximately 20% of the population in the United States has some type of disability (Kraus, 1996), the number of people with disabilities in managed care health plans
3 pages (750 words) Essay
Consumer behaviour and marketing
These cultures are nurtured primarily by private producers and marketers who stimulate the cultural roots of people to increase the demand for their goods. Generally, marketing to such a consumer base has to be made depending upon certain strategies. However, in an era
10 pages (2500 words) Essay
Consumer Behaviour and Retail Marketing Strategy
Then, the research managed to explore on the best retail marketing strategy based on the standard consumer buying behaviour model. The data consisted of a thorough review of the literature from credible authors and
15 pages (3750 words) Essay
Democracy in Education
According to the report governments and institutions champion for the democratization of operations to enhance transparency and equity. The American constitution ranks as one of the most democratic of all nations, with constant improvements hoping to improve it. American society put emphasis on education as a determinant of the type of jobs.
6 pages (1500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Consumer behaviour and marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us