Digital Marketing Strategies Report for Coca Cola Company - Essay Example

Only on StudentShare

Extract of sample
Digital Marketing Strategies Report for Coca Cola Company

The company zoned its marketing techniques in 1970 to dedicate their product as a representation of fun, freedom and playfulness. Currently, the company operates in 120 countries and serves over 1.3 billion customers daily (Senker and Foy, 2012). The company continues to be the leading marketer of the non-alcoholic drinks world wide. According to Goldberg and WHA-TV (1999), the company’s sustained success in marketing is related to its strategic focus on satisfying the customer needs through enhancing consumer awareness. Its focus on enhancing consumer awareness has led to adoption of digital marketing strategies which are relatively efficient compared to other traditional marketing methods such as newspapers. Traditionally, most business players used digital marketing to include other marketing strategies such as search engine optimisation (SEO) and banner advertisement that are currently not considered as constituents of digital marketing. Traditional forms of marketing such as radios and television means cannot be considered digital because they do not offer instant feedback or reports. Some such as telephones may offer responses but there is no means of ascertaining the number of people who assessed the information. ...Show more

Summary

Digital Marketing Strategies Report for Coca Cola Company Report 1 Using concepts, models and theories associated with the effective use of Digital Marketing as presented in this unit, you are required to critically assess and evaluate a chosen organisation’s Digital Marketing activities and the underlying strategy or strategies (as far as they can be determined)…
Author : bogankrystal
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Digital Marketing Strategies Report for Coca Cola Company"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Approaches
Marketing Approaches Table of Contents Table of Contents 2 Introduction 3 Market Segmentation 4 Market Segmentation of Coca-Cola & Pepsi 4 Brand Positioning of Coca-Cola and Pepsi 5 Marketing Approaches of Coca-Cola 6 Marketing Approaches of Pepsi 6 Marketplace for Coca-Cola and Pepsi 7 Problems of Coca-Cola in the International Market 7 Problems of Pepsi in the International Market 10 Chances of Success in Market 10 Conclusion 12 References 13 Bibliography 15 Introduction In the 21st century, marketing has become one of the most common and stimulating tools for organisations.
7 pages (1750 words) Essay
Burberry Case Study
Quality products- the establishment of Burberry’s saw the company introduce quality products such as the trench coat. The trench coat was made of waterproof and breathable fabric material that made it durable and suitable for extreme conditions.
7 pages (1750 words) Essay
Integrated Marketing Communications by Coca Cola Company
It is a company that manufactures a wide range of beverages and supplies them all around the world (Griffin 72). The company has many other products running in the market and generating sufficient revenues; however, the position of the company is not beaten by any of the other products such as Fanta, Sprite, Minute Maid, and so on.
3 pages (750 words) Research Paper
Marketing essential
3 References 25 Introduction Coca Cola is a popular global soft drink brand. This soft drink company did not have any kind of bubbles at the starting selling time (Deichert, Ellenbecker, Klehr, Pearchick and Ziegler, 2006, p.55). The first ever slogan for the new drink of Coca Cola was “Delicious and Refreshing”.
12 pages (3000 words) Assignment
Coca cola Global Marketing strategies
One among the most widely used soft drink in the world is Coca-Cola. The company has very widespread and competent distribution system in the world. Coca-cola offers a portfolio of brands throughout the world like Sprite, RC cola, Fanta, Diet Coke, Minute made etc.
12 pages (3000 words) Research Paper
Coca cola
This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water.
5 pages (1250 words) Essay
Marketing Principles
Effective new product differentiation and business diversification strategy helped the organization to increase its market share and brand value. The essay will develop a consultant report for Coca Cola in which the competitive position of the organization and organization’s implemented marketing strategy will be evaluated.
8 pages (2000 words) Essay
Preparing the marketing audit for market entry
The following marketing audit report is all about a FMCG healthy soft drink and fruit juice brand named Minute maid. The coca Cola Company is the parent organization of Minute Maid. The organization decided to introduce Minute maid in potential England market due to favourable external environmental aspects.
8 pages (2000 words) Essay
IKEAs Resources and Competences in Developing Competitive Advantage
In the recent international ratings, the company is the world’s largest furniture retailer. Historically, IKEA was founded in 1943 by Mr. Ingvar Kampard in Sweden. Initially, it sold pens, wallets, watches, jewelry, picture frames, table runners and nylon stockings. By 1947, IKEA had begun stocking furniture mainly produced by local manufactures.
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT