Australia Fast Food Industry Analysis (Hungry Jack) - Essay Example

Extract of sample
Australia Fast Food Industry Analysis (Hungry Jack)

IBIS has reported that the fast food industry of Australia will grow at a rate of 3.7% per annum for next few years while there is a possibility dwindling spending capacity of consumers caused by economic recession might decrease the projected growth rate (IBIS World, 2012). Low entry of barrier is an important characteristic of Australian fast food industry. IBIS (2012) has reported that new entrants need to invest capital in the range of $90,000 up to $300,000 to set up fast food outlet in Australia. The analysis will try to determine the dynamics of the industry in terms of external environment, industry forces, competitor analysis and critical success factors. Major aim of the study is to analyze the Australian fast-food industry in terms of both internal and external environment. Major findings of the study can be explained in the following manner. Entry barrier for fast food industry in Australia is low. Companies need to launch low calorie fast foods to keep pace with changing consumer preference. ...
Download paper


Australia Fast Food Industry Analysis (Hungry Jack) Table of Contents A.Introduction 3 B.Industry Analysis 4 PESTLE Analysis 5 Porter Five Force Analysis 6 Competitor Analysis 9 Critical Success Factor (CSF) 10 Contingency Theory 11 D.Conclusion 15 Appendices 17 Appendix 1- McDonald's: Key Financial Ratios 17 Appendix 2- McDonald's: Revenues & profitability 17 Appendix 4- Domino's Pizza, Inc: Revenues & profitability 18 A…
Author : anahifritsch
Download 1

Related Essays

Industry Analysis on Food Lion
20 pages (5020 words) Research Paper
How Does the UK and US Fast Food Industry Represent Globalisation, Gender, Healthy Lifestyle
47 pages (11797 words) Dissertation
Market Communication - Integrated Marketing Communication Plan
7 pages (1757 words) Essay
Situation analysis of Grill`d
9 pages (2259 words) Essay
Market analysis of Jollibee Fast Food Restaurant
8 pages (2008 words) Essay
Global Marketing: Hardee's Situation and Opportunity Analysis Report for New Australian Fast Food Market
6 pages (1506 words) Essay
Fast Food Nation
5 pages (1255 words) Book Report/Review
Fast Food Restaurants
8 pages (2008 words) Assignment
Integrated Marketing Strategy
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!