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Essay example - Australia Fast Food Industry Analysis (Hungry Jack)

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College
Essay
Marketing
Pages 12 (3012 words)
Australia Fast Food Industry Analysis (Hungry Jack) Table of Contents A.Introduction 3 B.Industry Analysis 4 PESTLE Analysis 5 Porter Five Force Analysis 6 Competitor Analysis 9 Critical Success Factor (CSF) 10 Contingency Theory 11 D.Conclusion 15 Appendices 17 Appendix 1- McDonald's: Key Financial Ratios 17 Appendix 2- McDonald's: Revenues & profitability 17 Appendix 4- Domino's Pizza, Inc: Revenues & profitability 18 A…

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IBIS has reported that the fast food industry of Australia will grow at a rate of 3.7% per annum for next few years while there is a possibility dwindling spending capacity of consumers caused by economic recession might decrease the projected growth rate (IBIS World, 2012). Low entry of barrier is an important characteristic of Australian fast food industry. IBIS (2012) has reported that new entrants need to invest capital in the range of $90,000 up to $300,000 to set up fast food outlet in Australia. The analysis will try to determine the dynamics of the industry in terms of external environment, industry forces, competitor analysis and critical success factors. Major aim of the study is to analyze the Australian fast-food industry in terms of both internal and external environment. Major findings of the study can be explained in the following manner. Entry barrier for fast food industry in Australia is low. Companies need to launch low calorie fast foods to keep pace with changing consumer preference. ...
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