IBIS has reported that the fast food industry of Australia will grow at a rate of 3.7% per annum for next few years while there is a possibility dwindling spending capacity of consumers caused by economic recession might decrease the projected growth rate (IBIS World, 2012). Low entry of barrier is an important characteristic of Australian fast food industry. IBIS (2012) has reported that new entrants need to invest capital in the range of $90,000 up to $300,000 to set up fast food outlet in Australia. The analysis will try to determine the dynamics of the industry in terms of external environment, industry forces, competitor analysis and critical success factors. Major aim of the study is to analyze the Australian fast-food industry in terms of both internal and external environment. Major findings of the study can be explained in the following manner. Entry barrier for fast food industry in Australia is low. Companies need to launch low calorie fast foods to keep pace with changing consumer preference. Major recommendation for companies planning to enter fast food business in Australia are 1- use market development strategy in order to increase penetration and 2- use focus strategy to decrease risk factors. First section of the study will discuss brief introduction of fast foods industry in Australia, second portion of the study will analyze the fast-food industry in Australia in terms of PESTLE analysis, porter five force analyses & contingency theory and critical success factors. Third section of the study will provide suitable recommendation to companies planning to enter in fast food business in Australia. B. Industry Analysis A snapshot of the fast food industry of Australian can be used in order to understand the underlying opportunities in the business environment of the country. Market Value Market Value Forecast Market Volume Market Volume Forecast Category Segmentation Market Competition Total market value of fast food industry in the country is more than $5,000 million. The market value will increase at growth rate of 2.5% and it will touch the mark $6,000 million within 2016. Total transaction recorded for the industry is recorded as $1,160.1 million for the year 2012. Market volume will decrease at a rate of 3% and it will touch the mark $1,130.1 million transactions within 2016. Restaurant business contributes 66% of total market value of the industry. 45% of market share is dominated by four big players such as Domino's Pizza, McDonald's, Hungry Jacks and Yum! Brands. (Source: Market Line, 2011) Market volume of Australian fast food industry has decreased by significant level in last two years. Compound Annual Growth Rate (CAGR) of the industry has decreased by 4.2% in last five years. PESTLE Analysis Henry (2008) has stated that PESTLE analysis is an important tool to analyse the macro environment of any country. Political Australian government has implemented carbon tax on companies operating in the country. High carbon tax rate imposed by government can increase the operating cost of fast food companies. Australian government also increased restriction on advertising for children hence fast-food companies need to be careful while designing advertisement for ...
Cite this document
(“Australia Fast Food Industry Analysis (Hungry Jack) Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/14149-australia-fast-food-industry-analysis-hungry-jack
(Australia Fast Food Industry Analysis (Hungry Jack) Essay)
“Australia Fast Food Industry Analysis (Hungry Jack) Essay”, n.d. https://studentshare.net/marketing/14149-australia-fast-food-industry-analysis-hungry-jack.
The elected legislature is known as the Diet. From a democratic point of view Japan was ranked 20 amongst the 167 countries in the strength of democracy according to a survey conducted by Economics Intelligence Unit Index (2010). The democratic monarchy exists in relative harmony; according to Country Watch’s Political Stability Index (2010), the political situation in Japan is highly stable.
There are many people who eat from the joint when they are waiting for their trains. They are open 24 hours a day and the cleaning process of the kitchen is done during the hours when the traffic is light. The traffic is highly dependent upon the schedules of the train coming in at the station.
This essay focuses on the analysis of the factors, influencing demand and supply in the fast food industry, and outlines the importance of the government regulation in this business. The success of the industry is attributed to financial support by banks, observation of government regulations and response to customers’ tastes and preferences.
Jollibee Company has become one of the finest fast food restaurants of Philippines. This was mainly due to its unique marketing strategy devised by the owner. When McDonald’s planned to open its first store in Manila, Jollibee planned to have a Unique Selling Proposition (USP) that would set it apart from its competitor McDonald’s.
According to the report the firm has a smaller market share compared to its major competitors, it has opportunities to expand its market. Many youths consume fast foods because they consider it cheap. Effective leadership in different departments within the restaurants enables the firms to deliver high quality services and merchandise.
Fast food is not only an epithet of American modern life, but it also has its origin in the verdure of American way of pursuing life in all dimensions' .It scintillated on the world map in 1954 followed by take out food in 1962.
Apart from the American influence involved in its makeup, fast food has European originality .John Stow's 1958 survey of London exhibits fast food as items and so does Henry Mayhew in his book called Social History of London in the 1840s and 1850s portray it as items on sale.
These fast food restaurants are easy to set up as a small capital is required with no seating arrangements as such. People think of this concept as new, but it has been there for a longer period of time than we can imagine. The Romans had
Using McDonald's and other fast-food establishments as scapegoats for the childhood obesity endemic has its clear justifications. The essay represents a deep-seated political agenda of the media and the philosophical movement away from individual responsibility, represented by attorney Sam Hirsch.
The author states that, according to the USDA, ground beef that has already been cooked is allowed to contain up to 60% water, typically between 55% and 60%. The USDA recognizes that claims made by fast-food restaurants that claim their meals are made with 100% beef are accurate, because they do not refer to the final product.
The top 10 fast food companies enjoy enormous economic clout and they have been able to change eating patterns of the people across most part of the US. These companies generate huge demand for cheap farm and dairy products taking support of massive government subsidies given to crops such as soy and corn.
3 Pages(750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Australia Fast Food Industry Analysis (Hungry Jack) for FREE!