StudentShare solutions
Triangle menu

Services Marketing. Case of Paul Smith - Essay Example

Not dowloaded yet

Extract of sample
Services Marketing. Case of Paul Smith

Services as the core products represent a wide series of intangible elements for which the consumers render considerable value within the marketplace (Fashion United Group, 2009). From this perspective, the paper intends to relate the concept of services marketing with Paul Smith, one of the leading fashion retails based in the United Kingdom. The fashion retail unit was started by Paul Smith, a UK based fashion designer. In the year 1970, in Nottingham, Paul Smith started a boutique with small portion of his savings. By the year 1976, in Paris, Paul Smith brought in his inaugural menswear collection, which was rendered within the label of Paul Smith. Since then, in a long-standing successful tradition the company along with Paul Smith have placed themselves as among the eminent British retailers and fashion designers. Global collection of the company is presently wholesaled to around 66 nations. In the UK, there are 17 shops rendering Paul Smith collection (Paul Smith, 2012). In relation to Paul Smith, the identified strategic service marketing issues comprise ensuring effective customer relationship and loyalty, insecurity of the potential customers and uncertainties emerging due to the trend of fast fashion among others. The discussion will encompass an assessment of the fashion retail sector in terms of its size and competitive structure. The assessment will also encompass the opportunities and threats which can severely impact on the activities of Paul Smith. Moreover, the discussion will further involve summarising the commonalities and differences between the present services marketing strategies of the major players in the fashion retail sector. Identification of the organisation’s key strategic services marketing issues for the next five years will be portrayed within the analysis of the paper. In addition, the paper will also demonstrate the relationship among the issues affecting services marketing strategies. Fashion Retail Sector of the United Kingdom The fashion retail sector in the UK can be regarded as one of the major industrial sectors, which has encompassed rapid and continuous growth by a considerable extent. It can be observed from the assessment of past few years that the global retail sector is considerably shaping an independent and successful position through well build business strategies including sales and marketing, innovation and effective business policies. According to the present performance of the fashion retail sector in the UK market, it can be observed to have acquired a large amount of consumer preferences and expenditures through delivering exceptionally manufactured of textiles, clothing along with footwear and leather items. The steady growth in the fashion retail sector can be identified to have taken place due to cutting-edge innovation of products along with effective and convenient supply chain management of the service rendering companies which considerable play major roles within the industry. Moreover, the fashion retai ...Show more

Summary

Services Marketing. Case of "Paul Smith" Table of Contents Introduction 3 Fashion Retail Sector of the United Kingdom 4 The Size and Competitive Structure of Fashion Retail Sector 5 Opportunities and Threats Prevailing for Paul Smith in the UK Fashion Retail Sector 7 Opportunities 8 Major Threats 9 Commonalities and Differences between the Current Service Marketing Strategies of the Major Players in the Fashion Retail Sector 10 Identification of the Organisation’s Key Strategic Service Marketing Issues for the Next 5 Years 12 The Relationship between Customer Relationship with Relevant Service Marketing Theory 14 Conclusion 15 References 16 Introduction In keeping with the rapid growth of m…
Author : vicky34
Services Marketing. Case of Paul Smith essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Services Marketing. Case of Paul Smith"
with a personal 20% discount.
Grab the best paper

Related Essays

Paul Smith Logo
The logo portends an outward simplicity on an ordinary viewing but complex on analysis. This research intends to analyze the logo concerning the design, color, use, the message and context. The analysis will base on the principle outlining that every element of the logo has a purpose and meaning.
4 pages (1000 words) Essay
Marketing Strategy WH Smith Case Study

WH Smith is one of Britain’s leading retailers and sells newspapers, magazines, books, stationery and entertainment products through a chain of high-street stores and travel retail stores. The company has also developed an internet portal to extend its presence into the emerging e-retail business.

25 pages (6250 words) Essay
Marketing Strategy WH Smith
WH Smith is one of Britain’s leading retailers and sells newspapers, magazines, books, stationery and entertainment products through a chain of high-street stores and travel retail stores. The company also has a web portal offering products on the internet. Business is conducted through WH Smith Retail, WH Smith News, and WH Smith Travel.
30 pages (7500 words) Essay
Topic Services Marketing, Case Monster.com
The main problem of monster.com was that the company was unable to create an effective distribution channel for itself. The efforts of the company to position itself by making the customer to notice the website and the product were a major area of concern.
4 pages (1000 words) Essay
WH Smith Marketing Management
WH Smith is one of Britain’s leading retailers and sells newspapers, magazines, books, stationery and entertainment products through a chain of high-street stores. The company also has a web portal offering products on the internet. Business is conducted through three divisions: WH Smith Retail, WH Smith News and WH Smith Travel.
27 pages (5000 words) Essay
Study of on-line marketing of banking and financial services
The study concludes that the ChinaTrust bank website appears the best from the customer service point of view, while the ICDC bank website is useful for customers seeking lots of guidance and directions. The HSBC bank site mostly targets English speaking customers.
59 pages (14750 words) Essay
Services Marketing Starbucks Case Study
mining the status of Starbucks then, now and even the future shall be tackled carefully so as to show how a company as huge as Starbucks has been trying to survive business challenges and how they should be prepared further challenges that are still to come. Starbucks is one of
12 pages (3000 words) Essay
Comparing and contrasting marketing activity
It has been observed by the experts of the industry that the process of change is a continuous one and it is the most important factor for a corporation or a company to ensure sustainable development. The
10 pages (2500 words) Essay
Services Marketing (Case Study: Angling Experience)
Guides are appreciated by tourists – there has been a huge demand for local knowledge in the form of “services that range from one-day fishing lessons for beginners
8 pages (2000 words) Essay
Customer Loyalty: Tourism Services Marketing Case
Customer satisfaction mainly occurs only when an individual customer need, demands and expectation are met and exceeded. When customers’ demands are satisfied; their loyalty to the business increases. Mainly increased customer satisfaction from a given company products and services increases the customers loyalty.
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation