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Services Marketing. Case of "Paul Smith" - Essay Example
Pages 12 (3012 words)
Services Marketing. Case of "Paul Smith" Table of Contents Introduction 3 Fashion Retail Sector of the United Kingdom 4 The Size and Competitive Structure of Fashion Retail Sector 5 Opportunities and Threats Prevailing for Paul Smith in the UK Fashion Retail Sector 7 Opportunities 8 Major Threats 9 Commonalities and Differences between the Current Service Marketing Strategies of the Major Players in the Fashion Retail Sector 10 Identification of the Organisation’s Key Strategic Service Marketing Issues for the Next 5 Years 12 The Relationship between Customer Relationship with Relevant Service Marketing Theory 14 Conclusion 15 References 16 Introduction In keeping with the rapid growth of m…
Services as the core products represent a wide series of intangible elements for which the consumers render considerable value within the marketplace (Fashion United Group, 2009). From this perspective, the paper intends to relate the concept of services marketing with Paul Smith, one of the leading fashion retails based in the United Kingdom. The fashion retail unit was started by Paul Smith, a UK based fashion designer. In the year 1970, in Nottingham, Paul Smith started a boutique with small portion of his savings. By the year 1976, in Paris, Paul Smith brought in his inaugural menswear collection, which was rendered within the label of Paul Smith. Since then, in a long-standing successful tradition the company along with Paul Smith have placed themselves as among the eminent British retailers and fashion designers. Global collection of the company is presently wholesaled to around 66 nations. ...
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