Services Marketing. Case of "Paul Smith"

Services Marketing. Case of "Paul Smith" Essay example
Masters
Essay
Marketing
Pages 12 (3012 words)
Download 0
Services Marketing. Case of "Paul Smith" Table of Contents Introduction 3 Fashion Retail Sector of the United Kingdom 4 The Size and Competitive Structure of Fashion Retail Sector 5 Opportunities and Threats Prevailing for Paul Smith in the UK Fashion Retail Sector 7 Opportunities 8 Major Threats 9 Commonalities and Differences between the Current Service Marketing Strategies of the Major Players in the Fashion Retail Sector 10 Identification of the Organisation’s Key Strategic Service Marketing Issues for the Next 5 Years 12 The Relationship between Customer Relationship with Relevant Service Marketing Theory 14 Conclusion 15 References 16 Introduction In keeping with the rapid growth of m…

Introduction

Services as the core products represent a wide series of intangible elements for which the consumers render considerable value within the marketplace (Fashion United Group, 2009). From this perspective, the paper intends to relate the concept of services marketing with Paul Smith, one of the leading fashion retails based in the United Kingdom. The fashion retail unit was started by Paul Smith, a UK based fashion designer. In the year 1970, in Nottingham, Paul Smith started a boutique with small portion of his savings. By the year 1976, in Paris, Paul Smith brought in his inaugural menswear collection, which was rendered within the label of Paul Smith. Since then, in a long-standing successful tradition the company along with Paul Smith have placed themselves as among the eminent British retailers and fashion designers. Global collection of the company is presently wholesaled to around 66 nations. ...
Download paper
Not exactly what you need?

Related papers

Services marketing
Service marketing is the marketing of service or performances of the service seller. Service is intangible in nature and hence it cannot be measured. Similarly, service marketing is also intangible and cannot be gauged easily. The reason behind the distinction between that of the product marketing and service marketing is because of the fact that services are more heterogeneous in nature. There is…
Services Marketing (encounter experiences)
The aspect of degree of satisfaction as well as dissatisfaction is yet another problem that crops us in this regard. However, the measurement scales provided in the Annexure that details the experiences gives us a relatively better view into how satisfactory or for that matter dissatisfactory these experiences have been. In this regard, it should be mentioned at the very outset that service…
Services Marketing
Besides, the industry continues to grow in leaps and bounds to a point that currently about one and a half of start ups are service oriented. One major stimulant to this growth is the long term economic growth of a majority of these economies which has led to particular emphasis on financial services, travel, entertainment, and personal care. These sectors form the bulk of service industry and the…
Circular Distributors Marketing Services
Now a days with the easy availability of information, companies generally wishes to target individual customers rather than going for a mass population. Therefore it has provided a huge opportunity for the firms indulged in supplying of services. Apart from providing information about the consumers to their clients these organisations on behalf of the client also communicates the messages to the…
Services and Relationship Marketing
In essence, services are the economic activities that are given out by one party to another (Bateson 2011). Also services are more widely denoted as economic facilitators that create added value and provide benefits of consumers, customers or organizations. Never the less, there has been a continuous debate on the difference between services for goods. Classical economists argue that goods are…
marketing of services
In this respect, the key internal strength of Beehive is determined to be the employees or staffs. Notably, the employees in Beehive are skilful as well as committed who perform their activities effectively. Moreover, the employees are also observed to be operating as a team which in return improves its workplace culture substantially and thus creates an indirect influence on its production…
Services Marketing
UK bus industry having about 9000 licensed bus companies now supports about 170,000 odd jobs. There are about 22000 bus services registered within UK. Stagecoach comprises of one of the largest bus operators in UK. It runs about 8100 buses and employs around 35000 staff. It is also engaged in providing rail and tram services in UK. Size The daily travel density across the country is about 2…