StudentShare solutions
Triangle menu

Information Technology (IT) in Marketing - Essay Example

Not dowloaded yet

Extract of sample
Information Technology (IT) in Marketing

Technology plays an important role in the business environment because it accelerates the pace of communication, transportation, and manufacturing and also assists in formulating major marketing strategies. IT and communication has been identified as the macro factors in the new business trends. The way computers receive and store data is a matter of astonishment in the field of communication. Path breaking applications brought in by companies such as BlackBerry, Apple, etc is taking international marketing to a new level (University of Leicester, 2010, p. 64-65). This study aims at evaluating the affect of technological advancement in the international marketing. The intention is also to discuss the effect of information technology (IT) on creating business opportunities globally and maintaining healthy relationship with the customers around the world. Keeping in mind the aim of the study, the investigation would initiate with an overview on the significance of IT in marketing, which would further discuss the aspects of IT advancement and its effect on global business environment. ...
398). Advancement in technology has provided the companies with the capability to collect enormous quantity of information related to the recent and potential market. In order to recognize the marketplace and respond accordingly to the demands, companies nowadays acquire technological linkages which will internally link the operations of the company. A study done in the year 1995 by Ernst & Young revealed that about the 327 firms that were surveyed, about 72 percent of them were already using IT based framework to manage their finance department, 64 percent to manage logistics department, and 49 percent for marketing segment. These companies only expected that the projected usage of IT in the finance department would increase to 81 percent, logistics to 79 percent and marketing to 78 percent in a span of five years. Similar trend were also seen within the business environment of UK (Wierenga, and Bruggen, 2000, p. 5-7). Nowadays IT links the marketing and functional equivalents, so as to offer accessibility to market information. By streamlining the suppliers, customers, and functional department through a single IT network, huge benefits can be derived. This would have been quite complex if IT framework did not existed. The major factor in the shifting marketing background is the emergence of IT based communication network. With the advancement of IT, the demands of the customer are also increasing because they are already receiving augmented products. The emergence of internet and diverse assortment of online tools are accessible by the organization to reach out to the target audiences (Lamb, Hair, Jr., and McDaniel, 2007, p. 19-20). A major ...Show more

Summary

International Marketing Table of Contents Introduction 3 Importance of Information Technology (IT) in Marketing 5 IT and its Advancement 12 Effect of IT on International Marketing 21 Conclusion 29 Recommendation 32 Introduction International Trade has grown and developed due to the emergence of the globalised world economy…
Author : fritschsylveste
Information Technology (IT) in Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Information Technology (IT) in Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Why and / or how marketing is important to your information technology management
Why and / or how marketing is important to your information technology management? Marketing is vital for any business as it leads to success of any firm. The distribution and production depend mostly on the activities of marketing department. Most people are of the idea that marketing and sales are the same thing but they are relatively very different from each other.
4 pages (1000 words) Essay
Information Technology Applications in Marketing
It is evident that physical wares magazines, books and newspapers, will no longer be the key to interaction via media; neither will it be the most lucrative means to deliver entertainment, factual information, general news or educative material. However, this does not imply that print media is bad; it simply gives the assertion that digital media is better and more reliable.
6 pages (1500 words) Essay
Marketing In the New Age of Information Technology
In the hospitality industry also technology represents the one major change in the past few years. Hotel reservation systems, through the Global Distribution Systems [Amadeus, Galileo, Sabre and its Spotlight program, and Worldspan] and internet access to reservation systems and evaluation of the 'product' by the customer have changed how marketing people approach their task.
10 pages (2500 words) Essay
Technology will change marketing planning as we know it. Discuss
In the hospitality industry also technology represents the one major change in the past few years. Hotel reservation systems, through the Global Distribution Systems [Amadeus, Galileo, Sabre and its Spotlight
10 pages (2500 words) Essay
Title: Does IT matter OR Does Information Technology matter
Questions has been raised on the significance of information technology but considering its definition which changes the meaning of time, it would be true to say that more can be achieved through IT than without it (Reynolds 2009 p 27). This technology has managed to
10 pages (2500 words) Essay
Information Technology
The basic functioning of mobile phones is through two ways radio telecommunication linked with cellular network stations also known as cell sites. Mobile phones are electronic device which are different from
10 pages (2500 words) Essay
Usability of a Principles of Marketing Course in the Field of Information Technology Project Management
Usability of a principle of marketing course in the field of information technology or integration of any two fields depends on the level of
1 pages (250 words) Essay
Information Technology
Statisticians, for example, use information technology in surveys and forecasts to identify and explain trends in data. Information technology is similarly applied in
5 pages (1250 words) Essay
Information Technology Application in Marketing Homework
A network without sensitivity to users’ quests is more or less of a dead network. Facebook seems to enjoy an exclusive ride in the modern marketing field. Further, it is set to top the
4 pages (1000 words) Essay
Information Technology
In this article, a patients face is reconstructed using 3D printed parts (BBC, 2014). There are many stories that narrate different outputs such as car parts, a 3D-printed house and even miniature working machines. What
9 pages (2250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation