Information Technology (IT) in Marketing

Information Technology (IT) in Marketing Essay example
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International Marketing Table of Contents Introduction 3 Importance of Information Technology (IT) in Marketing 5 IT and its Advancement 12 Effect of IT on International Marketing 21 Conclusion 29 Recommendation 32 Introduction International Trade has grown and developed due to the emergence of the globalised world economy.


Technology plays an important role in the business environment because it accelerates the pace of communication, transportation, and manufacturing and also assists in formulating major marketing strategies. IT and communication has been identified as the macro factors in the new business trends. The way computers receive and store data is a matter of astonishment in the field of communication. Path breaking applications brought in by companies such as BlackBerry, Apple, etc is taking international marketing to a new level (University of Leicester, 2010, p. 64-65). This study aims at evaluating the affect of technological advancement in the international marketing. The intention is also to discuss the effect of information technology (IT) on creating business opportunities globally and maintaining healthy relationship with the customers around the world. Keeping in mind the aim of the study, the investigation would initiate with an overview on the significance of IT in marketing, which would further discuss the aspects of IT advancement and its effect on global business environment. ...
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