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Retail Marketing Name Institution Course Date Retail Marketing Introduction Retail is the selling of goods and services from other businesses and or individuals to the end users. Therefore, retailers are often part of the large integrated supply chain. In most cases, retailers often purchase products or goods from wholesalers or directly from the manufacturers in large quantities, then sell them to the end users into small quantities.
Notably, retailing sometimes retailing engulfs subordinating services including delivery of services (Pradhan and Pradhan, 2009; pg. 37). In other cases, the term retail is often used to refer to a situation where the service provider often quench the needs of a magnitude of individuals including in areas of public utility such in the supply of electric power. Therefore, it is vital for the targeted organization to understand the nature of the retailing it is about to franchise before such actions are taken. The type of the cloth products chain to be distributed will influence the location and other business environment required to run the intended retail shop. The retailing shops are sometimes located on residential streets, places with few or without houses, or along shopping mails. The retail shops along streets may be targeting mainly pedestrians (Zarrella, 2010). On the other hand, the current technological enhancement has led to electronic or online commerce that is often used for business to customer (B2C) transactions including the mail order that are non shop retailing services. These internet services can be used to market the newly franchised cloth retail business depending size of the mother business and the target customers (Pradhan and Pradhan, 2009; 79). ...
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